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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • International Competitor Mystery Shopping

  • New Expert Information Product

  • Loyalty Scheme

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Sports Facility Survey

  • Tourism Focus Groups

  • Visitor Survey

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Brand Development

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Brand Image Research

  • Strategic Brand Development

  • Luxury In-store Display

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Driving business growth

  • Marketing consultancy for direct insurance

  • Website Development

  • Affinities Partner

  • Staff Surveys

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Engaging adults back into education

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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