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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Brand Development

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Visitor Survey

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Brand Image Research

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Product Development using Ethnography

  • Driving business growth

  • Communication: New and existing financial products

  • Affinities Partner

  • Global Advertising Campaign

  • Website Development

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Sports Facility Survey

  • New Expert Information Product

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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