Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Product Development using Ethnography

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Housing Scheme Test

  • Website Development

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Luxury In-store Display

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Audience Development Plan

  • Affinities Partner

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Prototype Evaluation

  • Representative panel building

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Staff Surveys

  • Reader Satisfaction

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us