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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Plasterboard Packaging Research

  • Website Development

  • Staff Surveys

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Driving business growth

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Broker Relationship Survey

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Product Development using Ethnography

  • Brand Development

  • Brand Development & Product Screening

  • Understanding Attrition

  • Audience Development Plan

  • Public Consultation - Waste

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Visitor Survey

  • Trade-off Pricing Research

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Representative panel building

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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