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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Brand Development

  • Revitalising Existing Brand

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Luxury In-store Display

  • Representative panel building

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Understanding Attrition

  • Staff Surveys

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Driving business growth

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Audience Development Plan

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Prototype Evaluation

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Brand Development & Product Screening

  • Website Development

  • Reader Satisfaction

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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