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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Brand Image Research

  • Public Consultation - Waste

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Driving business growth

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Website Development

  • Representative panel building

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Luxury In-store Display

  • New Expert Information Product

  • Visitor Survey

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Housing Scheme Test

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Comms testing alongside NPD

  • Trade-off Pricing Research

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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