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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Brand Development

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Website Development

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Staff Surveys

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Strategic Brand Development

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Brand Image Research

  • Driving business growth

  • Loyalty Scheme

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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