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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Staff Surveys

  • Prototype Evaluation

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Reader Satisfaction

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Housing Scheme Test

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Driving business growth

  • Visitor Survey

  • Website Development

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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