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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Brand Image Research

  • Visitor Survey

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Luxury In-store Display

  • Audience Development Plan

  • New Expert Information Product

  • Driving business growth

  • Representative panel building

  • Understanding Attrition

  • Website Development

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Loyalty Scheme

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • Brand Development

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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