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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Trade-off Pricing Research

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Audience Development Plan

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Engaging adults back into education

  • Understanding Attrition

  • Development of the Direct Offering

  • Strategic Brand Development

  • Visitor Survey

  • Understanding Local Business Needs

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Revitalising Existing Brand

  • Website Development

  • Broker Relationship Survey

  • Representative panel building

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Housing Scheme Test

  • Driving business growth

  • Staff Surveys

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • Cathedral Visitor Survey

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us