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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • New Expert Information Product

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Tourism Focus Groups

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Affinities Partner

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Brand Development

  • Broker Relationship Survey

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Reader Satisfaction

  • Strategic Brand Development

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Visitor Survey

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Website Development

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Representative panel building

  • Understanding Customer Pricing

  • Understanding Local Business Needs

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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