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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Luxury In-store Display

  • Website Development

  • Driving business growth

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Affinities Partner

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • Comms testing alongside NPD

  • Prototype Evaluation

  • Product Development using Ethnography

  • New Expert Information Product

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Brand Development

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Broker Relationship Survey

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • Brand Image Research

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Staff Surveys

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Sports Facility Survey

  • Visitor Survey

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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