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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Website Development

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Trade-off Pricing Research

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Communication: New and existing financial products

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • Strategic Brand Development

  • International Competitor Mystery Shopping

  • Reader Satisfaction

  • Tourism Focus Groups

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Brand Image Research

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Driving business growth

  • Understanding Customer Pricing

  • New Expert Information Product

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Affinities Partner

  • Brand Development

  • Luxury In-store Display

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Prototype Evaluation

  • Public Consultation - Waste

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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