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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Representative panel building

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Driving business growth

  • Understanding Attrition

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Affinities Partner

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Prototype Evaluation

  • International Satisfaction & Development

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Website Development

  • Luxury In-store Display

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Reader Satisfaction

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Public Consultation - Waste

  • Sports Facility Survey

  • Staff Surveys

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us