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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Visitor Survey

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Global Advertising Campaign

  • Prototype Evaluation

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Brand Development

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Luxury In-store Display

  • Broker Relationship Survey

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Driving business growth

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Revitalising Existing Brand

  • Website Development

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Development of the Direct Offering

  • Affinities Partner

  • Competitor Mystery Shopping

  • Staff Surveys

  • Strategic Brand Development

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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