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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Plasterboard Packaging Research

  • Staff Surveys

  • International Satisfaction & Development

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Reader Satisfaction

  • Brand Development

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Audience Development Plan

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • New Expert Information Product

  • Understanding Attrition

  • Competitor Mystery Shopping

  • Visitor Survey

  • Representative panel building

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Driving business growth

  • Brand Image Research

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Website Development

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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