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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Driving business growth

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Understanding Attrition

  • Loyalty Scheme

  • Product Development using Ethnography

  • Prototype Evaluation

  • Strategic Brand Development

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • Brand Development

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Trade-off Pricing Research

  • Website Development

  • Public Consultation - Council Tax

  • Visitor Survey

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Affinities Partner

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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