Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Audience Development Plan

  • Product Development using Ethnography

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Understanding Attrition

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Visitor Survey

  • Public Consultation - Waste

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Driving business growth

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Website Development

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Representative panel building

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Brand Image Research

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us