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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Trade-off Pricing Research

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Visitor Survey

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Strategic Brand Development

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Reader Satisfaction

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Product Development using Ethnography

  • Brand Development

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Website Development

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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