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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Reader Satisfaction

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • New Expert Information Product

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • Audience Development Plan

  • Website Development

  • Loyalty Scheme

  • Public Consultation - Waste

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Staff Surveys

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Brand Development

  • Sports Facility Survey

  • Visitor Survey

  • Driving business growth

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • Brand Image Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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