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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Staff Surveys

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • New Expert Information Product

  • Engaging adults back into education

  • Affinities Partner

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Brand Development

  • Plasterboard Packaging Research

  • Representative panel building

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Driving business growth

  • Website Development

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Revitalising Existing Brand

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Audience Development Plan

  • Visitor Survey

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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