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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Luxury In-store Display

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • Housing Scheme Test

  • New Expert Information Product

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Understanding Attrition

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Website Development

  • Strategic Brand Development

  • Broker Relationship Survey

  • Brand Development

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Satisfaction Survey (Housing)

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Visitor Survey

  • Cathedral Visitor Survey

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Representative panel building

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Public Consultation - Waste

  • Audience Development Plan

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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