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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Prototype Evaluation

  • Product Development using Ethnography

  • Visitor Survey

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Website Development

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Brand Image Research

  • Understanding Attrition

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Brand Development

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Driving business growth

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Audience Development Plan

  • Reader Satisfaction

  • Broker Relationship Survey

  • Tourism Focus Groups

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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