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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Benchmarking Mystery Shopping

  • Website Development

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • New Expert Information Product

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Luxury In-store Display

  • Housing Scheme Test

  • Brand Development

  • Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Brand Image Research

  • Sports Facility Survey

  • Affinities Partner

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Reader Satisfaction

  • Driving business growth

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Representative panel building

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Staff Surveys

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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