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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding Attrition

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Website Development

  • Broker Relationship Survey

  • New Expert Information Product

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Visitor Survey

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Sports Facility Survey

  • Loyalty Scheme

  • Developing marketing materials for new products

  • Driving business growth

  • International Satisfaction & Development

  • Engaging adults back into education

  • Luxury In-store Display

  • Brand Image Research

  • Communication: New and existing financial products

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • Staff Surveys

  • Product Development using Ethnography

  • Affinities Partner

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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