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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Brand Development

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Driving business growth

  • Development of the Direct Offering

  • Sports Facility Survey

  • Brand Image Research

  • Housing Scheme Test

  • Staff Surveys

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Engaging adults back into education

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Affinities Partner

  • Understanding Attrition

  • Comms testing alongside NPD

  • Website Development

  • Visitor Survey

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Representative panel building

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Broker Relationship Survey

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us