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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Reader Satisfaction

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Staff Surveys

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Driving business growth

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Brand Image Research

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Prototype Evaluation

  • Housing Scheme Test

  • Understanding Attrition

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Brand Development

  • Audience Development Plan

  • Strategic Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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