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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Trade-off Pricing Research

  • Reader Satisfaction

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • New Expert Information Product

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Website Development

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Help Desk Mystery Shopping

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Audience Development Plan

  • Luxury In-store Display

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Visitor Survey

  • Brand Image Research

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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