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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Visitor Survey

  • Brand Development

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Prototype Evaluation

  • Development of the Direct Offering

  • Reader Satisfaction

  • Loyalty Scheme

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Representative panel building

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Website Development

  • Communication: New and existing financial products

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Driving business growth

  • Competitor Mystery Shopping

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Understanding Attrition

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Brand Image Research

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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