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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Brand Development

  • Competitor Mystery Shopping

  • Visitor Survey

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Sports Facility Survey

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Driving business growth

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Reader Satisfaction

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • New Expert Information Product

  • International Satisfaction & Development

  • Audience Development Plan

  • Revitalising Existing Brand

  • Website Development

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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