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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Staff Surveys

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Website Development

  • Understanding Attrition

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Affinities Partner

  • Plasterboard Packaging Research

  • Product Development using Ethnography

  • Audience Development Plan

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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