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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Staff Surveys

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • Affinities Partner

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Driving business growth

  • Understanding Local Business Needs

  • Reader Satisfaction

  • Representative panel building

  • Housing Scheme Test

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Website Development

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Brand Development

  • Sports Facility Survey

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Public Consultation - Waste

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us