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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Website Development

  • Driving business growth

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Engaging adults back into education

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Brand Image Research

  • Brand Development

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Loyalty Scheme

  • Reader Satisfaction

  • Strategic Brand Development

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Housing Scheme Test

  • International Satisfaction & Development

  • Understanding Attrition

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Visitor Survey

  • Plasterboard Packaging Research

  • Staff Surveys

  • Representative panel building

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us