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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Visitor Survey

  • Staff Surveys

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Prototype Evaluation

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Development of the Direct Offering

  • Strategic Brand Development

  • Tourism Focus Groups

  • Affinities Partner

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Website Development

  • New Expert Information Product

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Understanding Attrition

  • Sports Facility Survey

  • Reader Satisfaction

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Audience Development Plan

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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