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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Affinities Partner

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Brand Image Research

  • Website Development

  • Representative panel building

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • Luxury In-store Display

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Driving business growth

  • Broker Relationship Survey

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Brand Development

  • Reader Satisfaction

  • New Expert Information Product

  • International Satisfaction & Development

  • Housing Scheme Test

  • Audience Development Plan

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us