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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Driving business growth

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Brand Image Research

  • Representative panel building

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Brand Development

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Comms testing alongside NPD

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Product Development using Ethnography

  • Loyalty Scheme

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Affinities Partner

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Website Development

  • Prototype Evaluation

  • Luxury In-store Display

  • Compliance Mystery Shopping

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us