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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Website Development

  • Sentencers' Satisfaction Survey

  • Broker Relationship Survey

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Affinities Partner

  • Plasterboard Packaging Research

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • New Expert Information Product

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Audience Development Plan

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Visitor Survey

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Staff Surveys

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • Driving business growth

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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