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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Broker Relationship Survey

  • Luxury In-store Display

  • Affinities Partner

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Driving business growth

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Website Development

  • Understanding Attrition

  • Development of the Direct Offering

  • Staff Surveys

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Loyalty Scheme

  • Strategic Brand Development

  • Brand Image Research

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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