Skip navigation

Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Visitor Survey

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Brand Development

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Understanding Attrition

  • Engaging adults back into education

  • New Expert Information Product

  • Representative panel building

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Staff Surveys

  • Tourism Focus Groups

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Loyalty Scheme

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Driving business growth

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us