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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Prototype Evaluation

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Communication: New and existing financial products

  • Affinities Partner

  • Sports Facility Survey

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Strategic Brand Development

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Representative panel building

  • Trade-off Pricing Research

  • Brand Image Research

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • Driving business growth

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • Brand Development

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Loyalty Scheme

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Benchmarking Mystery Shopping

  • Website Development

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us