Skip navigation

Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Communication: New and existing financial products

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • Brand Development & Product Screening

  • Driving business growth

  • Housing Scheme Test

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Affinities Partner

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • Brand Development

  • Audience Development Plan

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Sports Facility Survey

  • New Expert Information Product

  • Broker Relationship Survey

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us