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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Driving business growth

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Brand Development

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Reader Satisfaction

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Brand Image Research

  • New Expert Information Product

  • Audience Development Plan

  • Broker Relationship Survey

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Visitor Survey

  • Affinities Partner

  • Representative panel building

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Housing Scheme Test

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us