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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Representative panel building

  • Visitor Survey

  • New Expert Information Product

  • Reader Satisfaction

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Driving business growth

  • Luxury In-store Display

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Engaging adults back into education

  • Tourism Focus Groups

  • Affinities Partner

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Strategic Brand Development

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Brand Development

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us