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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Brand Development

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Representative panel building

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Website Development

  • Staff Surveys

  • International Satisfaction & Development

  • Prototype Evaluation

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Comms testing alongside NPD

  • Understanding Attrition

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Driving business growth

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Public Consultation - Waste

  • Housing Scheme Test

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Sports Facility Survey

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us