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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Representative panel building

  • Comms testing alongside NPD

  • Prototype Evaluation

  • Housing Scheme Test

  • Staff Surveys

  • Understanding Attrition

  • Visitor Survey

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Brand Development

  • Product Development using Ethnography

  • Engaging adults back into education

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Strategic Brand Development

  • Brand Image Research

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Mixed Media Advertising Analysis

  • Website Development

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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