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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Brand Development

  • Prototype Evaluation

  • International Satisfaction & Development

  • Driving business growth

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Brand Image Research

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Product Development using Ethnography

  • Brand Development & Product Screening

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Representative panel building

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Public Consultation - Waste

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • Broker Relationship Survey

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Website Development

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Understanding Attrition

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Audience Development Plan

  • Revitalising Existing Brand

  • Strategic Brand Development

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us