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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Trade-off Pricing Research

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

  • Brand Development

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Website Development

  • Brand Image Research

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Compliance Mystery Shopping

  • Representative panel building

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Staff Surveys

  • Driving business growth

  • New Expert Information Product

  • Affinities Partner

  • Brand Development & Product Screening

  • Audience Development Plan

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Reader Satisfaction

  • Housing Scheme Test

  • Engaging adults back into education

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us