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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • Sports Facility Survey

  • Staff Surveys

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Brand Image Research

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Communication: New and existing financial products

  • Loyalty Scheme

  • Brand Development

  • Product Development using Ethnography

  • Affinities Partner

  • International Satisfaction & Development

  • Engaging adults back into education

  • Visitor Survey

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • New Expert Information Product

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Driving business growth

  • Marketing consultancy for direct insurance

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Website Development

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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