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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Competitor Mystery Shopping

  • Affinities Partner

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Staff Surveys

  • Understanding Attrition

  • Brand Image Research

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • Visitor Survey

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Brand Development

  • Broker Relationship Survey

  • New Expert Information Product

  • Luxury In-store Display

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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