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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Housing Scheme Test

  • Visitor Survey

  • Brand Development

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Understanding Attrition

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Brand Image Research

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • International Satisfaction & Development

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Affinities Partner

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Audience Development Plan

  • Product Development using Ethnography

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Driving business growth

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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