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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Public Consultation - Council Tax

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Audience Development Plan

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • Staff Surveys

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Housing Scheme Test

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Website Development

  • Understanding Attrition

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Brand Development

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Satisfaction Survey (Housing)

  • Representative panel building

  • International Satisfaction & Development

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us