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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Brand Image Research

  • Tourism Focus Groups

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Website Development

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Brand Development

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Representative panel building

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • International Satisfaction & Development

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us