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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Staff Surveys

  • Development of the Direct Offering

  • Driving business growth

  • Sports Facility Survey

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • New Expert Information Product

  • Audience Development Plan

  • Brand Image Research

  • Website Development

  • Broker Relationship Survey

  • Brand Development

  • Global Advertising Campaign

  • Understanding Attrition

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Reader Satisfaction

  • International Satisfaction & Development

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Visitor Survey

  • Representative panel building

  • Understanding the use of Temporary Labour

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Compliance Mystery Shopping

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us