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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Driving business growth

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Brand Development

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Visitor Survey

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Website Development

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Loyalty Scheme

  • Housing Scheme Test

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Audience Development Plan

  • Understanding Attrition

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • Brand Image Research

  • Strategic Brand Development

  • Comms testing alongside NPD

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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