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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • International Satisfaction & Development

  • Loyalty Scheme

  • Driving business growth

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • Affinities Partner

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Trade-off Pricing Research

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Sports Facility Survey

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Marketing consultancy for direct insurance

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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