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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • Brand Development & Product Screening

  • Understanding Attrition

  • Public Consultation - Waste

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Staff Surveys

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Luxury In-store Display

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Brand Development

  • Visitor Survey

  • Website Development

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Audience Development Plan

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Global Advertising Campaign

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Communication: New and existing financial products

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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