Skip navigation

Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Affinities Partner

  • Loyalty Scheme

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Engaging adults back into education

  • Tourism Focus Groups

  • Visitor Survey

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Understanding Local Business Needs

  • Representative panel building

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Website Development

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Brand Image Research

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Brand Development

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Driving business growth

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us