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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Brand Development

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Brand Development & Product Screening

  • Visitor Survey

  • Driving business growth

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Broker Relationship Survey

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Website Development

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Representative panel building

  • Affinities Partner

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Understanding Attrition

  • Staff Surveys

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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