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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Website Development

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Brand Development & Product Screening

  • Audience Development Plan

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Loyalty Scheme

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Broker Relationship Survey

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Prototype Evaluation

  • Representative panel building

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • Driving business growth

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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