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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Sports Facility Survey

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Representative panel building

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • Brand Development

  • Global Advertising Campaign

  • Understanding Attrition

  • Understanding Local Business Needs

  • Visitor Survey

  • International Satisfaction & Development

  • Prototype Evaluation

  • Product Development using Ethnography

  • Affinities Partner

  • Website Development

  • Driving business growth

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

  • New Expert Information Product

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Staff Surveys

  • Reader Satisfaction

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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