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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Strategic Brand Development

  • International Satisfaction & Development

  • Engaging adults back into education

  • Website Development

  • Help Desk Mystery Shopping

  • Representative panel building

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Prototype Evaluation

  • Sports Facility Survey

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Audience Development Plan

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Brand Development & Product Screening

  • New Expert Information Product

  • Revitalising Existing Brand

  • Staff Surveys

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Driving business growth

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Affinities Partner

  • Visitor Survey

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us