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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Sports Facility Survey

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Affinities Partner

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Brand Development

  • Prototype Evaluation

  • Visitor Survey

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Representative panel building

  • Audience Development Plan

  • Driving business growth

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Broker Relationship Survey

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Brand Image Research

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Staff Surveys

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Trade-off Pricing Research

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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