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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Staff Surveys

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Website Development

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Reader Satisfaction

  • Development of the Direct Offering

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Representative panel building

  • Developing marketing materials for new products

  • Brand Image Research

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • Audience Development Plan

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Understanding Attrition

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Strategic Brand Development

  • Brand Development

  • New Expert Information Product

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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