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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Loyalty Scheme

  • Reader Satisfaction

  • Strategic Brand Development

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Sports Facility Survey

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Understanding Attrition

  • Affinities Partner

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Tourism Focus Groups

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Brand Development & Product Screening

  • Website Development

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Representative panel building

  • Financial Brand Satisfaction Tracking

  • New Expert Information Product

  • Visitor Survey

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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