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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Brand Development

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Driving business growth

  • Development of the Direct Offering

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Visitor Survey

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • Sports Facility Survey

  • Brand Development & Product Screening

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Strategic Brand Development

  • Product Development using Ethnography

  • Representative panel building

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Compliance Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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