Skip navigation

Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • International Satisfaction & Development

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Staff Surveys

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Comms testing alongside NPD

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Sports Facility Survey

  • Reader Satisfaction

  • Driving business growth

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Representative panel building

  • Housing Scheme Test

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Product Development using Ethnography

  • New Expert Information Product

  • Website Development

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Engaging adults back into education

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Audience Development Plan

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us