Skip navigation

Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • International Satisfaction & Development

  • Luxury In-store Display

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • Reader Satisfaction

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Audience Development Plan

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Representative panel building

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Brand Image Research

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Driving business growth

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Staff Surveys

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Brand Development

  • Mixed Media Advertising Analysis

  • Website Development

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Strategic Brand Development

  • Housing Scheme Test

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us