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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Reader Satisfaction

  • Brand Image Research

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Driving business growth

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Representative panel building

  • Brand Development & Product Screening

  • Brand Development

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • New Expert Information Product

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Affinities Partner

  • Loyalty Scheme

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Staff Surveys

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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