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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Staff Surveys

  • Revitalising Existing Brand

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Understanding Attrition

  • Housing Scheme Test

  • Representative panel building

  • Brand Image Research

  • Brand Development & Product Screening

  • Audience Development Plan

  • Trade-off Pricing Research

  • Visitor Survey

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Website Development

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Luxury In-store Display

  • Global Advertising Campaign

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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