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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Tourism Focus Groups

  • Website Development

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Audience Development Plan

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Understanding Attrition

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Brand Development

  • Product Development using Ethnography

  • Driving business growth

  • Representative panel building

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Staff Surveys

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Visitor Survey

  • Global Advertising Campaign

  • Loyalty Scheme

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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