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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Sports Facility Survey

  • Staff Surveys

  • Loyalty Scheme

  • New Expert Information Product

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Brand Development

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Competitor Mystery Shopping

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Visitor Survey

  • Strategic Brand Development

  • Prototype Evaluation

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Website Development

  • Affinities Partner

  • Representative panel building

  • Revitalising Existing Brand

  • Brand Image Research

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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