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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Driving business growth

  • Understanding Attrition

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Public Consultation - Council Tax

  • Visitor Survey

  • Engaging adults back into education

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Broker Relationship Survey

  • Reader Satisfaction

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Brand Image Research

  • Strategic Brand Development

  • Development of the Direct Offering

  • Revitalising Existing Brand

  • New Expert Information Product

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Representative panel building

  • Understanding Local Business Needs

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Comms testing alongside NPD

  • Website Development

  • Sports Facility Survey

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Luxury In-store Display

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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