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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Brand Development & Product Screening

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Driving business growth

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Representative panel building

  • Reader Satisfaction

  • Staff Surveys

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Prototype Evaluation

  • New Expert Information Product

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Loyalty Scheme

  • Sports Facility Survey

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Visitor Survey

  • Understanding Customer Pricing

  • Brand Development

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Luxury In-store Display

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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