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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Brand Development

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • New Expert Information Product

  • Affinities Partner

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Driving business growth

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Representative panel building

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Staff Surveys

  • Loyalty Scheme

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Website Development

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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