Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Website Development

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Reader Satisfaction

  • Broker Relationship Survey

  • Luxury In-store Display

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • New Expert Information Product

  • Driving business growth

  • Strategic Brand Development

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • Help Desk Mystery Shopping

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Audience Development Plan

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Visitor Survey

  • Brand Image Research

  • Brand Development

  • Brand Development & Product Screening

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • Product Development using Ethnography

  • Staff Surveys

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us