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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Brand Image Research

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • Comms testing alongside NPD

  • Brand Development

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Driving business growth

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • International Satisfaction & Development

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Website Development

  • New Expert Information Product

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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