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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Staff Surveys

  • Plasterboard Packaging Research

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Brand Development

  • Brand Image Research

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Strategic Brand Development

  • International Satisfaction & Development

  • Driving business growth

  • Luxury In-store Display

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Visitor Survey

  • Marketing consultancy for direct insurance

  • Public Consultation - Council Tax

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Global Advertising Campaign

  • Understanding Attrition

  • Housing Scheme Test

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Website Development

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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