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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • International Satisfaction & Development

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • New Expert Information Product

  • Broker Relationship Survey

  • Staff Surveys

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Visitor Survey

  • Brand Image Research

  • Mixed Media Advertising Analysis

  • Brand Development

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Prototype Evaluation

  • Product Development using Ethnography

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Driving business growth

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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