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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Brand Image Research

  • Affinities Partner

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Website Development

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Product Development using Ethnography

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Service Delivery Mystery Shopping

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Brand Development

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Compliance Mystery Shopping

  • Staff Surveys

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Understanding Attrition

  • Audience Development Plan

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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