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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Driving business growth

  • Understanding Attrition

  • Visitor Survey

  • Tourism Focus Groups

  • Brand Development

  • Website Development

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Affinities Partner

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • New Expert Information Product

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Staff Surveys

  • Satisfaction Survey (Housing)

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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