Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • Brand Development

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Staff Surveys

  • Affinities Partner

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Product Development using Ethnography

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Global Advertising Campaign

  • Loyalty Scheme

  • Prototype Evaluation

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Driving business growth

  • Website Development

  • Public Consultation - Waste

  • Engaging adults back into education

  • International Satisfaction & Development

  • Audience Development Plan

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us