Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • Driving business growth

  • New Expert Information Product

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Website Development

  • Plasterboard Packaging Research

  • Communication: New and existing financial products

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Audience Development Plan

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Loyalty Scheme

  • Housing Scheme Test

  • Staff Surveys

  • Reader Satisfaction

  • Brand Development

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Luxury In-store Display

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us