Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Prototype Evaluation

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Development of the Direct Offering

  • Reader Satisfaction

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Visitor Survey

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

  • Staff Surveys

  • Website Development

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Brand Image Research

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Driving business growth

  • Audience Development Plan

  • Tourism Focus Groups

  • Understanding Attrition

  • Luxury In-store Display

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us