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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Understanding Attrition

  • Brand Development

  • New Expert Information Product

  • Product Development using Ethnography

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Staff Surveys

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Strategic Brand Development

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Visitor Survey

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Reader Satisfaction

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Understanding Customer Pricing

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Audience Development Plan

  • Website Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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