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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Visitor Survey

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Audience Development Plan

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Website Development

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Staff Surveys

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Brand Development

  • Brand Image Research

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Prototype Evaluation

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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