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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Brand Development

  • Reader Satisfaction

  • Website Development

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Driving business growth

  • Understanding Attrition

  • Strategic Brand Development

  • Prototype Evaluation

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Public Consultation - Waste

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Brand Image Research

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Audience Development Plan

  • Broker Relationship Survey

  • Visitor Survey

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Global Advertising Campaign

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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