Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Website Development

  • Help Desk Mystery Shopping

  • Driving business growth

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Prototype Evaluation

  • Understanding Attrition

  • Visitor Survey

  • Broker Relationship Survey

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Staff Surveys

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Sports Facility Survey

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Brand Development

  • Compliance Mystery Shopping

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Comms testing alongside NPD

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us