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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Visitor Survey

  • Affinities Partner

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Brand Development

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • Engaging adults back into education

  • Broker Relationship Survey

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Website Development

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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