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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Product Development using Ethnography

  • Understanding Attrition

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Brand Image Research

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Strategic Brand Development

  • Engaging adults back into education

  • New Expert Information Product

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Understanding Local Business Needs

  • Staff Surveys

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Housing Scheme Test

  • Brand Development

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Broker Relationship Survey

  • Benchmarking Mystery Shopping

  • Trade-off Pricing Research

  • Visitor Survey

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Website Development

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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