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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Housing Scheme Test

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Prototype Evaluation

  • Strategic Brand Development

  • Understanding Attrition

  • Brand Development

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Affinities Partner

  • Trade-off Pricing Research

  • New Expert Information Product

  • Brand Image Research

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Driving business growth

  • Tourism Focus Groups

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Website Development

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Luxury In-store Display

  • Engaging adults back into education

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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