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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Development of the Direct Offering

  • Visitor Survey

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Affinities Partner

  • Broker Relationship Survey

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Driving business growth

  • Website Development

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • Brand Development

  • International Satisfaction & Development

  • Loyalty Scheme

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Reader Satisfaction

  • Strategic Brand Development

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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