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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Brand Development

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Tourism Focus Groups

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Trade-off Pricing Research

  • Visitor Survey

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Developing marketing materials for new products

  • Understanding Attrition

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Sports Facility Survey

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Reader Satisfaction

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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