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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Brand Development

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Staff Surveys

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Global Advertising Campaign

  • Brand Image Research

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Broker Relationship Survey

  • International Satisfaction & Development

  • Visitor Survey

  • Comms testing alongside NPD

  • Affinities Partner

  • Reader Satisfaction

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • Driving business growth

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Understanding Attrition

  • Website Development

  • Strategic Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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