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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Public Consultation - Waste

  • Understanding Attrition

  • Brand Development

  • Trade-off Pricing Research

  • Brand Image Research

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Sports Facility Survey

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Prototype Evaluation

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Housing Scheme Test

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Website Development

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Loyalty Scheme

  • Affinities Partner

  • Broker Relationship Survey

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Public Consultation - Council Tax

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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