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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Website Development

  • Prototype Evaluation

  • Luxury In-store Display

  • Staff Surveys

  • Revitalising Existing Brand

  • Brand Development

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Sports Facility Survey

  • Loyalty Scheme

  • Brand Image Research

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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