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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Brand Image Research

  • Understanding Attrition

  • New Expert Information Product

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Loyalty Scheme

  • Driving business growth

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Audience Development Plan

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Tourism Focus Groups

  • Affinities Partner

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Website Development

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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