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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Housing Scheme Test

  • Brand Development

  • Public Consultation - Waste

  • Staff Surveys

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Website Development

  • Strategic Brand Development

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Audience Development Plan

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Sports Facility Survey

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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