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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Understanding Attrition

  • Broker Relationship Survey

  • Website Development

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Brand Development

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Staff Surveys

  • Luxury In-store Display

  • Strategic Brand Development

  • Sports Facility Survey

  • Prototype Evaluation

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Brand Image Research

  • Engaging adults back into education

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Representative panel building

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Affinities Partner

  • Public Consultation - Council Tax

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Visitor Survey

  • Brand Development & Product Screening

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us