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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • Staff Surveys

  • Development of the Direct Offering

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Public Consultation - Waste

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Audience Development Plan

  • Brand Development

  • Affinities Partner

  • Driving business growth

  • Global Advertising Campaign

  • Sports Facility Survey

  • Strategic Brand Development

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Communication: New and existing financial products

  • Loyalty Scheme

  • Satisfaction Survey (Housing)

  • Website Development

  • Competitor Mystery Shopping

  • New Expert Information Product

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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