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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Development of the Direct Offering

  • Brand Image Research

  • Housing Scheme Test

  • New Expert Information Product

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Affinities Partner

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Brand Development

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • Prototype Evaluation

  • Website Development

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Staff Surveys

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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