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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Luxury In-store Display

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Product Development using Ethnography

  • Brand Development

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • Broker Relationship Survey

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Brand Image Research

  • Revitalising Existing Brand

  • Website Development

  • Compliance Mystery Shopping

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

  • Driving business growth

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Strategic Brand Development

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Staff Surveys

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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