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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • New Expert Information Product

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Driving business growth

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Brand Development

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Website Development

  • Brand Image Research

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Audience Development Plan

  • Broker Relationship Survey

  • Staff Surveys

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Affinities Partner

  • Understanding Attrition

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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