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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Audience Development Plan

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Staff Surveys

  • Driving business growth

  • Brand Development

  • Loyalty Scheme

  • Public Consultation - Waste

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Housing Scheme Test

  • Development of the Direct Offering

  • Strategic Brand Development

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • Website Development

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Comms testing alongside NPD

  • Sports Facility Survey

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us