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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Staff Surveys

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Visitor Survey

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Website Development

  • Tourism Focus Groups

  • Loyalty Scheme

  • Public Consultation - Waste

  • Brand Development

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Reader Satisfaction

  • New Expert Information Product

  • Developing marketing materials for new products

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Strategic Brand Development

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Brand Development & Product Screening

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Understanding Attrition

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • Public Consultation - Council Tax

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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