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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Brand Development

  • Broker Relationship Survey

  • Sports Facility Survey

  • Strategic Brand Development

  • Brand Development & Product Screening

  • New Expert Information Product

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Visitor Survey

  • Trade-off Pricing Research

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Audience Development Plan

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Driving business growth

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Website Development

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us