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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Understanding Customer Pricing

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Understanding Attrition

  • Driving business growth

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Brand Image Research

  • Luxury In-store Display

  • Affinities Partner

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Brand Development

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Audience Development Plan

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Visitor Survey

  • Sports Facility Survey

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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