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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Driving business growth

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Understanding Attrition

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Website Development

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Luxury In-store Display

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Audience Development Plan

  • Brand Development

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Housing Scheme Test

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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