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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Service Delivery Mystery Shopping

  • Representative panel building

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Website Development

  • Visitor Survey

  • Reader Satisfaction

  • Product Development using Ethnography

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Affinities Partner

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Prototype Evaluation

  • Driving business growth

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Brand Development

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Engaging adults back into education

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • New Expert Information Product

  • Public Consultation - Council Tax

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us