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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Public Consultation - Waste

  • Staff Surveys

  • Sports Facility Survey

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Website Development

  • Affinities Partner

  • Product Development using Ethnography

  • New Expert Information Product

  • Comms testing alongside NPD

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Loyalty Scheme

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Driving business growth

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Brand Development

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us