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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Developing marketing materials for new products

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • Engaging adults back into education

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Brand Development

  • Understanding Customer Pricing

  • Driving business growth

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Reader Satisfaction

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Website Development

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Tourism Focus Groups

  • Public Consultation - Waste

  • Visitor Survey

  • Housing Scheme Test

  • Strategic Brand Development

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Brand Image Research

  • Trade-off Pricing Research

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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