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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Understanding Local Business Needs

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Brand Image Research

  • Housing Scheme Test

  • Global Advertising Campaign

  • Understanding Attrition

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Visitor Survey

  • Sports Facility Survey

  • Website Development

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Marketing consultancy for direct insurance

  • Engaging adults back into education

  • Reader Satisfaction

  • New Expert Information Product

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Tourism Focus Groups

  • Strategic Brand Development

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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