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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Brand Image Research

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Affinities Partner

  • Understanding Attrition

  • Visitor Survey

  • Driving business growth

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Plasterboard Packaging Research

  • Audience Development Plan

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • Development of the Direct Offering

  • Housing Scheme Test

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Website Development

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Reader Satisfaction

  • Broker Relationship Survey

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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