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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Staff Surveys

  • Reader Satisfaction

  • Housing Scheme Test

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Brand Development

  • Strategic Brand Development

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Broker Relationship Survey

  • Engaging adults back into education

  • Global Advertising Campaign

  • New Expert Information Product

  • Website Development

  • Communication: New and existing financial products

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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