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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Website Development

  • Revitalising Existing Brand

  • Brand Development

  • Trade-off Pricing Research

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Global Advertising Campaign

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • New Expert Information Product

  • Strategic Brand Development

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Prototype Evaluation

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Audience Development Plan

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Development of the Direct Offering

  • Brand Image Research

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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