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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Driving business growth

  • Housing Scheme Test

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • Audience Development Plan

  • Website Development

  • Trade-off Pricing Research

  • Visitor Survey

  • Luxury In-store Display

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Staff Surveys

  • Strategic Brand Development

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Communication: New and existing financial products

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Brand Development

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Brand Image Research

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Prototype Evaluation

  • Understanding Attrition

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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