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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Representative panel building

  • Engaging adults back into education

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Website Development

  • Reader Satisfaction

  • Affinities Partner

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Audience Development Plan

  • Visitor Survey

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Brand Development

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Housing Scheme Test

  • Driving business growth

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Broker Relationship Survey

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us