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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Representative panel building

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Visitor Survey

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Website Development

  • Audience Development Plan

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Brand Development

  • Understanding Attrition

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Driving business growth

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us