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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

  • Brand Image Research

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • Audience Development Plan

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Understanding Attrition

  • Understanding Customer Pricing

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Strategic Brand Development

  • Affinities Partner

  • Luxury In-store Display

  • Staff Surveys

  • New Expert Information Product

  • Broker Relationship Survey

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Global Advertising Campaign

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Website Development

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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