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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Tourism Focus Groups

  • Sports Facility Survey

  • New Expert Information Product

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Brand Development

  • Affinities Partner

  • Driving business growth

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Understanding Attrition

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Housing Scheme Test

  • Audience Development Plan

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Visitor Survey

  • International Satisfaction & Development

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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