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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Prototype Evaluation

  • Reader Satisfaction

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • Website Development

  • Understanding Local Business Needs

  • Sports Facility Survey

  • Global Advertising Campaign

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Brand Image Research

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Housing Scheme Test

  • Driving business growth

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • New Expert Information Product

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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