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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Visitor Survey

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Understanding Attrition

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Engaging adults back into education

  • Brand Development

  • Loyalty Scheme

  • Driving business growth

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Audience Development Plan

  • Developing marketing materials for new products

  • Website Development

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • New Expert Information Product

  • Brand Image Research

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Product Development using Ethnography

  • Prototype Evaluation

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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