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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • New Expert Information Product

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Brand Development & Product Screening

  • Affinities Partner

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Staff Surveys

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Understanding Attrition

  • Driving business growth

  • Loyalty Scheme

  • Public Consultation - Waste

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Revitalising Existing Brand

  • Brand Image Research

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Website Development

  • Strategic Brand Development

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Product Development using Ethnography

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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