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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Prototype Evaluation

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Public Consultation - Waste

  • Affinities Partner

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Visitor Survey

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Loyalty Scheme

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Website Development

  • New Expert Information Product

  • Brand Development

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Brand Image Research

  • Brand Development & Product Screening

  • Understanding Attrition

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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