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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Affinities Partner

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • New Expert Information Product

  • Developing marketing materials for new products

  • Visitor Survey

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Reader Satisfaction

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Brand Image Research

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Brand Development

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Website Development

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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