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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Loyalty Scheme

  • Strategic Brand Development

  • Engaging adults back into education

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Visitor Survey

  • Affinities Partner

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Driving business growth

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Audience Development Plan

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Developing marketing materials for new products

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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