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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Brand Image Research

  • Audience Development Plan

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Brand Development

  • Cathedral Visitor Survey

  • Driving business growth

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • New Expert Information Product

  • Staff Surveys

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Housing Scheme Test

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Understanding Attrition

  • Visitor Survey

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Luxury In-store Display

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Understanding the use of Temporary Labour

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Website Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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