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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Audience Development Plan

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Brand Image Research

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Staff Surveys

  • Strategic Brand Development

  • Engaging adults back into education

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • New Expert Information Product

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Website Development

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • Brand Development

  • Tourism Focus Groups

  • Luxury In-store Display

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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