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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Strategic Brand Development

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Driving business growth

  • Public Consultation - Council Tax

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Housing Scheme Test

  • Audience Development Plan

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Visitor Survey

  • Brand Development

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • New Expert Information Product

  • Staff Surveys

  • Luxury In-store Display

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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