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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Staff Surveys

  • Understanding Attrition

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Luxury In-store Display

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • Broker Relationship Survey

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Brand Image Research

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Visitor Survey

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Website Development

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Brand Development

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Prototype Evaluation

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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