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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Brand Image Research

  • Communication: New and existing financial products

  • Sports Facility Survey

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Engaging adults back into education

  • Reader Satisfaction

  • Website Development

  • Compliance Mystery Shopping

  • Affinities Partner

  • Housing Scheme Test

  • Product Development using Ethnography

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Driving business growth

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Audience Development Plan

  • Broker Relationship Survey

  • New Expert Information Product

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Brand Development

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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