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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Public Consultation - Waste

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • Broker Relationship Survey

  • Affinities Partner

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Brand Image Research

  • Reader Satisfaction

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Brand Development

  • Driving business growth

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Audience Development Plan

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • Housing Scheme Test

  • Staff Surveys

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Website Development

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • New Expert Information Product

  • International Satisfaction & Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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