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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Sports Facility Survey

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Staff Surveys

  • New Expert Information Product

  • Affinities Partner

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Website Development

  • Public Consultation - Waste

  • Reader Satisfaction

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Understanding Attrition

  • International Satisfaction & Development

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Brand Image Research

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Driving business growth

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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