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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Brand Development

  • New Expert Information Product

  • Reader Satisfaction

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Engaging adults back into education

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Brand Development & Product Screening

  • Plasterboard Packaging Research

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Staff Surveys

  • Website Development

  • Global Advertising Campaign

  • Driving business growth

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Affinities Partner

  • Understanding Customer Pricing

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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