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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Brand Development

  • Visitor Survey

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • Prototype Evaluation

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Driving business growth

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Audience Development Plan

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Brand Development & Product Screening

  • Sports Facility Survey

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Understanding Attrition

  • Brand Image Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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