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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Driving business growth

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Revitalising Existing Brand

  • Strategic Brand Development

  • New Expert Information Product

  • Development of the Direct Offering

  • Affinities Partner

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Reader Satisfaction

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Luxury In-store Display

  • Housing Scheme Test

  • Brand Development

  • Understanding Attrition

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Website Development

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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