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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Broker Relationship Survey

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Website Development

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Brand Development

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Affinities Partner

  • Developing marketing materials for new products

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Loyalty Scheme

  • Engaging adults back into education

  • Brand Image Research

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Strategic Brand Development

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Staff Surveys

  • Development of the Direct Offering

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Driving business growth

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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