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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Housing Scheme Test

  • Understanding Attrition

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Brand Image Research

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • Driving business growth

  • Reader Satisfaction

  • Strategic Brand Development

  • Loyalty Scheme

  • Luxury In-store Display

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Development of the Direct Offering

  • Broker Relationship Survey

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Website Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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