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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Loyalty Scheme

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Affinities Partner

  • Comms testing alongside NPD

  • Staff Surveys

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Visitor Survey

  • Website Development

  • Public Consultation - Council Tax

  • Brand Image Research

  • Sports Facility Survey

  • Driving business growth

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Audience Development Plan

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Brand Development

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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