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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Driving business growth

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Communication: New and existing financial products

  • New Expert Information Product

  • Trade-off Pricing Research

  • Affinities Partner

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Sports Facility Survey

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Strategic Brand Development

  • Luxury In-store Display

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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