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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Brand Development

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • International Satisfaction & Development

  • Audience Development Plan

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Driving business growth

  • Affinities Partner

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Engaging adults back into education

  • Strategic Brand Development

  • Website Development

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Understanding Local Business Needs

  • Brand Image Research

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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