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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding Attrition

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Reader Satisfaction

  • Representative panel building

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Website Development

  • Audience Development Plan

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

  • Strategic Brand Development

  • Product Development using Ethnography

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Brand Image Research

  • Communication: New and existing financial products

  • Staff Surveys

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Revitalising Existing Brand

  • Affinities Partner

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us