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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Affinities Partner

  • Sports Facility Survey

  • Website Development

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Visitor Survey

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Audience Development Plan

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Brand Image Research

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Staff Surveys

  • Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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