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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Sports Facility Survey

  • Sentencers' Satisfaction Survey

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • New Expert Information Product

  • Affinities Partner

  • Brand Image Research

  • Engaging adults back into education

  • Luxury In-store Display

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Brand Development & Product Screening

  • Website Development

  • Understanding Customer Pricing

  • Understanding Attrition

  • Communication: New and existing financial products

  • Brand Development

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Understanding Local Business Needs

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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