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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • Brand Development

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Driving business growth

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Loyalty Scheme

  • Website Development

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Sports Facility Survey

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Visitor Survey

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Product Development using Ethnography

  • Housing Scheme Test

  • Prototype Evaluation

  • Tourism Focus Groups

  • Reader Satisfaction

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Affinities Partner

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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