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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Public Consultation - Waste

  • Affinities Partner

  • Revitalising Existing Brand

  • Audience Development Plan

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Driving business growth

  • Engaging adults back into education

  • Reader Satisfaction

  • Visitor Survey

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Housing Scheme Test

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Tourism Focus Groups

  • Brand Image Research

  • Understanding Local Business Needs

  • Staff Surveys

  • Loyalty Scheme

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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