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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Development of the Direct Offering

  • Website Development

  • Staff Surveys

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Luxury In-store Display

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Understanding Attrition

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • Product Development using Ethnography

  • Brand Image Research

  • Brand Development

  • Developing marketing materials for new products

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • Loyalty Scheme

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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