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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Reader Satisfaction

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Public Consultation - Waste

  • Affinities Partner

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Broker Relationship Survey

  • Sports Facility Survey

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Driving business growth

  • Audience Development Plan

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Brand Development

  • Website Development

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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