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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Help Desk Mystery Shopping

  • Website Development

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Affinities Partner

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Loyalty Scheme

  • Visitor Survey

  • Luxury In-store Display

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Public Consultation - Waste

  • Reader Satisfaction

  • Global Advertising Campaign

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Driving business growth

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Brand Image Research

  • Staff Surveys

  • New Expert Information Product

  • Understanding Attrition

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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