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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Brand Development & Product Screening

  • Brand Image Research

  • Housing Scheme Test

  • Prototype Evaluation

  • Website Development

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Understanding Attrition

  • New Expert Information Product

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • Staff Surveys

  • Loyalty Scheme

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Visitor Survey

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Brand Development

  • Communication: New and existing financial products

  • Affinities Partner

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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