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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Website Development

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Loyalty Scheme

  • Reader Satisfaction

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • Driving business growth

  • Brand Development & Product Screening

  • Sports Facility Survey

  • New Expert Information Product

  • Tourism Focus Groups

  • Prototype Evaluation

  • Public Consultation - Waste

  • Luxury In-store Display

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Brand Development

  • Understanding Attrition

  • Global Advertising Campaign

  • Brand Image Research

  • Understanding Local Business Needs

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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