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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Audience Development Plan

  • Prototype Evaluation

  • Brand Development

  • Website Development

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Visitor Survey

  • Brand Image Research

  • Staff Surveys

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Driving business growth

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Reader Satisfaction

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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