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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Prototype Evaluation

  • Driving business growth

  • New Expert Information Product

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Luxury In-store Display

  • Staff Surveys

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Reader Satisfaction

  • Understanding the Sales Journey Experience from both sides

  • Trade-off Pricing Research

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Visitor Survey

  • Affinities Partner

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Brand Development

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Website Development

  • Sports Facility Survey

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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