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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Benchmarking Mystery Shopping

  • Brand Development

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Reader Satisfaction

  • Website Development

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Understanding Attrition

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Staff Surveys

  • Driving business growth

  • Brand Development & Product Screening

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Brand Image Research

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Comms testing alongside NPD

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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