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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Loyalty Scheme

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Staff Surveys

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Development of the Direct Offering

  • Understanding Attrition

  • Brand Development

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Adult Home Care Tracking Product Development

  • Website Development

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Affinities Partner

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Driving business growth

  • Reader Satisfaction

  • Audience Development Plan

  • Brand Development & Product Screening

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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