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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Affinities Partner

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Housing Scheme Test

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Driving business growth

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Brand Development

  • Website Development

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Sports Facility Survey

  • Prototype Evaluation

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Loyalty Scheme

  • Audience Development Plan

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Reader Satisfaction

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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