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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • New Expert Information Product

  • Brand Development

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Website Development

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Plasterboard Packaging Research

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Housing Scheme Test

  • International Satisfaction & Development

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Driving business growth

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Staff Surveys

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Audience Development Plan

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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