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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Developing marketing materials for new products

  • New Expert Information Product

  • Global Advertising Campaign

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Staff Surveys

  • Audience Development Plan

  • Brand Development

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Reader Satisfaction

  • International Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Website Development

  • Loyalty Scheme

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Visitor Survey

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • Driving business growth

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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