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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Plasterboard Packaging Research

  • Website Development

  • Affinities Partner

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Brand Image Research

  • Prototype Evaluation

  • New Expert Information Product

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Understanding Attrition

  • Reader Satisfaction

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Driving business growth

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Brand Development

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Product Development using Ethnography

  • Visitor Survey

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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