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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Reader Satisfaction

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Strategic Brand Development

  • Visitor Survey

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Brand Development

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Broker Relationship Survey

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • Affinities Partner

  • Global Advertising Campaign

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Housing Scheme Test

  • Brand Image Research

  • Comms testing alongside NPD

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • Website Development

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Staff Surveys

  • Public Consultation - Council Tax

  • Developing marketing materials for new products

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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