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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Luxury In-store Display

  • Sports Facility Survey

  • International Satisfaction & Development

  • Visitor Survey

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • Website Development

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Product Development using Ethnography

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Staff Surveys

  • Loyalty Scheme

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Affinities Partner

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Global Advertising Campaign

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Strategic Brand Development

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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