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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Brand Development

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Brand Image Research

  • Engaging adults back into education

  • Affinities Partner

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Visitor Survey

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Strategic Brand Development

  • Website Development

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Driving business growth

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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