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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Public Consultation - Waste

  • Driving business growth

  • Understanding Attrition

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Brand Development

  • Trade-off Pricing Research

  • Affinities Partner

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Visitor Survey

  • Audience Development Plan

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Comms testing alongside NPD

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Brand Image Research

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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