Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Brand Image Research

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Visitor Survey

  • Strategic Brand Development

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Affinities Partner

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Understanding Attrition

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Staff Surveys

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Audience Development Plan

  • Website Development

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • Luxury In-store Display

  • Tourism Focus Groups

  • Engaging adults back into education

  • Brand Development

  • Driving business growth

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us