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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Loyalty Scheme

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Public Consultation - Council Tax

  • Staff Surveys

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Driving business growth

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Reader Satisfaction

  • Website Development

  • Sports Facility Survey

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • New Expert Information Product

  • Developing marketing materials for new products

  • Audience Development Plan

  • Engaging adults back into education

  • Luxury In-store Display

  • Understanding Attrition

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us