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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Development of the Direct Offering

  • Visitor Survey

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Brand Development

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Website Development

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Audience Development Plan

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Understanding Attrition

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Staff Surveys

  • Reader Satisfaction

  • Driving business growth

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Prototype Evaluation

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us