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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • New Expert Information Product

  • Comms testing alongside NPD

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Affinities Partner

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Loyalty Scheme

  • Luxury In-store Display

  • Housing Scheme Test

  • Broker Relationship Survey

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Visitor Survey

  • Sports Facility Survey

  • Understanding Customer Pricing

  • Understanding Attrition

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Website Development

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Brand Development

  • Prototype Evaluation

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us