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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Strategic Brand Development

  • Loyalty Scheme

  • Tourism Focus Groups

  • Reader Satisfaction

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Driving business growth

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Visitor Survey

  • Sports Facility Survey

  • Prototype Evaluation

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Satisfaction Survey (Housing)

  • Website Development

  • Plasterboard Packaging Research

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Brand Development

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Brand Image Research

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us