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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Driving business growth

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

  • Brand Image Research

  • Website Development

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Strategic Brand Development

  • Visitor Survey

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Competitor Mystery Shopping

  • Luxury In-store Display

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Reader Satisfaction

  • Brand Development

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us