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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Benchmarking Mystery Shopping

  • Audience Development Plan

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Website Development

  • Affinities Partner

  • Engaging adults back into education

  • Sports Facility Survey

  • Development of the Direct Offering

  • Luxury In-store Display

  • Public Consultation - Waste

  • Staff Surveys

  • Brand Image Research

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Communication: New and existing financial products

  • Brand Development

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • Understanding Attrition

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • New Expert Information Product

  • Broker Relationship Survey

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us