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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • International Satisfaction & Development

  • Brand Development

  • Brand Development & Product Screening

  • Website Development

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Visitor Survey

  • Prototype Evaluation

  • Luxury In-store Display

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Affinities Partner

  • Service Delivery Mystery Shopping

  • Driving business growth

  • Comms testing alongside NPD

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us