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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Product Development using Ethnography

  • Brand Image Research

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Audience Development Plan

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Staff Surveys

  • Competitor Mystery Shopping

  • Visitor Survey

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Broker Relationship Survey

  • New Expert Information Product

  • Driving business growth

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Website Development

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Brand Development

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • Sports Facility Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us