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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Global Advertising Campaign

  • Brand Image Research

  • Visitor Survey

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Prototype Evaluation

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Understanding the use of Temporary Labour

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Website Development

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Understanding Attrition

  • Housing Scheme Test

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us