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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Brand Development

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Visitor Survey

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Website Development

  • Tourism Focus Groups

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Loyalty Scheme

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Understanding Attrition

  • Staff Surveys

  • Global Advertising Campaign

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Developing marketing materials for new products

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Affinities Partner

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us