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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Visitor Survey

  • Understanding Attrition

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Brand Development

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Website Development

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Driving business growth

  • Luxury In-store Display

  • Affinities Partner

  • Broker Relationship Survey

  • Reader Satisfaction

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us