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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Visitor Survey

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • Luxury In-store Display

  • Affinities Partner

  • Comms testing alongside NPD

  • Understanding Attrition

  • Engaging adults back into education

  • Audience Development Plan

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Website Development

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Driving business growth

  • Brand Development

  • Sports Facility Survey

  • Brand Image Research

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Loyalty Scheme

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • Staff Surveys

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Understanding Local Business Needs

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us