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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Sentencers' Satisfaction Survey

  • Website Development

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Staff Surveys

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Brand Development

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Audience Development Plan

  • Product Development using Ethnography

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Brand Image Research

  • Housing Scheme Test

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Visitor Survey

  • Driving business growth

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us