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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • International Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Cathedral Visitor Survey

  • Visitor Survey

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Public Consultation - Waste

  • Driving business growth

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Brand Image Research

  • Prototype Evaluation

  • Brand Development

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Housing Scheme Test

  • Staff Surveys

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us