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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Staff Surveys

  • New Expert Information Product

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Website Development

  • Loyalty Scheme

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Affinities Partner

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Plasterboard Packaging Research

  • Visitor Survey

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • Driving business growth

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Understanding Attrition

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us