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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Visitor Survey

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Website Development

  • Understanding Attrition

  • Audience Development Plan

  • Broker Relationship Survey

  • Engaging adults back into education

  • Satisfaction Survey (Housing)

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Driving business growth

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us