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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Trade-off Pricing Research

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Affinities Partner

  • Brand Image Research

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Audience Development Plan

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Development of the Direct Offering

  • Reader Satisfaction

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Housing Scheme Test

  • Public Consultation - Waste

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Understanding Attrition

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • Website Development

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Prototype Evaluation

  • Driving business growth

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us