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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Sports Facility Survey

  • Understanding Customer Pricing

  • Driving business growth

  • Revitalising Existing Brand

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Brand Development

  • Engaging adults back into education

  • Housing Scheme Test

  • Brand Development & Product Screening

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • Affinities Partner

  • Visitor Survey

  • Website Development

  • Global Advertising Campaign

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Staff Surveys

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Brand Image Research

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us