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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Marketing consultancy for direct insurance

  • Website Development

  • International Satisfaction & Development

  • Engaging adults back into education

  • Visitor Survey

  • Strategic Brand Development

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Brand Image Research

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Driving business growth

  • Developing marketing materials for new products

  • Competitor Mystery Shopping

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Brand Development

  • Loyalty Scheme

  • Reader Satisfaction

  • Audience Development Plan

  • Luxury In-store Display

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us