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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Developing marketing materials for new products

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Representative panel building

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Brand Development

  • Brand Development & Product Screening

  • Affinities Partner

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Revitalising Existing Brand

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Product Development using Ethnography

  • Strategic Brand Development

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Driving business growth

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us