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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Staff Surveys

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Visitor Survey

  • Development of the Direct Offering

  • Sports Facility Survey

  • Audience Development Plan

  • Global Advertising Campaign

  • Brand Development

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • New Expert Information Product

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Brand Image Research

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Strategic Brand Development

  • Prototype Evaluation

  • Broker Relationship Survey

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Public Consultation - Waste

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us