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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Satisfaction Survey (Housing)

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Driving business growth

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Tourism Focus Groups

  • Housing Scheme Test

  • Visitor Survey

  • International Competitor Mystery Shopping

  • New Expert Information Product

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Brand Image Research

  • Audience Development Plan

  • Understanding Local Business Needs

  • Brand Development

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Website Development

  • Understanding Attrition

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us