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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Audience Development Plan

  • Visitor Survey

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Tourism Focus Groups

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Compliance Mystery Shopping

  • Staff Surveys

  • Product Development using Ethnography

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Global Advertising Campaign

  • New Expert Information Product

  • Strategic Brand Development

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Website Development

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Brand Development

  • Affinities Partner

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Comms testing alongside NPD

  • Understanding Attrition

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us