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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Brand Development

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Affinities Partner

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Driving business growth

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Global Advertising Campaign

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Strategic Brand Development

  • Trade-off Pricing Research

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Staff Surveys

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Visitor Survey

  • Prototype Evaluation

  • International Satisfaction & Development

  • Luxury In-store Display

  • Housing Scheme Test

  • Engaging adults back into education

  • Reader Satisfaction

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Website Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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