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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Sports Facility Survey

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Understanding Attrition

  • Prototype Evaluation

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Staff Surveys

  • Visitor Survey

  • Broker Relationship Survey

  • Affinities Partner

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Luxury In-store Display

  • Website Development

  • Global Advertising Campaign

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Driving business growth

  • Public Consultation - Waste

  • Trade-off Pricing Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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