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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Understanding Attrition

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Brand Image Research

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Affinities Partner

  • Visitor Survey

  • Strategic Brand Development

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Engaging adults back into education

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Housing Scheme Test

  • Website Development

  • Developing marketing materials for new products

  • Staff Surveys

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Driving business growth

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Tourism Focus Groups

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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