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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Website Development

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • Sports Facility Survey

  • Reader Satisfaction

  • Comms testing alongside NPD

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • Compliance Mystery Shopping

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Audience Development Plan

  • Engaging adults back into education

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Global Advertising Campaign

  • Brand Development

  • Luxury In-store Display

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Visitor Survey

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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