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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Benchmarking Mystery Shopping

  • Staff Surveys

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Development of the Direct Offering

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Driving business growth

  • Prototype Evaluation

  • Brand Image Research

  • Tourism Focus Groups

  • Sports Facility Survey

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Affinities Partner

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • New Expert Information Product

  • Brand Development

  • Visitor Survey

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Website Development

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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