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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Strategic Brand Development

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Trade-off Pricing Research

  • Affinities Partner

  • Understanding Local Business Needs

  • Website Development

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • Luxury In-store Display

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Global Advertising Campaign

  • Visitor Survey

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Representative panel building

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Housing Scheme Test

  • Public Consultation - Waste

  • Engaging adults back into education

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • New Expert Information Product

  • Staff Surveys

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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