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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • New Expert Information Product

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Brand Development

  • Revitalising Existing Brand

  • Visitor Survey

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Audience Development Plan

  • Product Development using Ethnography

  • Driving business growth

  • Website Development

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Global Advertising Campaign

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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