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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • Engaging adults back into education

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Staff Surveys

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Visitor Survey

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Brand Development

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Driving business growth

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Website Development

  • Luxury In-store Display

  • New Expert Information Product

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Revitalising Existing Brand

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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