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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Sports Facility Survey

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Brand Development

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Website Development

  • International Competitor Mystery Shopping

  • Brand Image Research

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Understanding Attrition

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Reader Satisfaction

  • Staff Surveys

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Housing Scheme Test

  • Public Consultation - Waste

  • Tourism Focus Groups

  • Audience Development Plan

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • International Satisfaction & Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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