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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Sports Facility Survey

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Engaging adults back into education

  • Reader Satisfaction

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Brand Image Research

  • Broker Relationship Survey

  • Housing Scheme Test

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Website Development

  • Communication: New and existing financial products

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Brand Development

  • Driving business growth

  • Visitor Survey

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Staff Surveys

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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