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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • Luxury In-store Display

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Affinities Partner

  • Broker Relationship Survey

  • International Satisfaction & Development

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • Website Development

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Loyalty Scheme

  • Staff Surveys

  • Brand Development & Product Screening

  • New Expert Information Product

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Audience Development Plan

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Reader Satisfaction

  • Visitor Survey

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Prototype Evaluation

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Understanding Attrition

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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