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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Affinities Partner

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Prototype Evaluation

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Strategic Brand Development

  • Brand Image Research

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Brand Development

  • Website Development

  • Audience Development Plan

  • Global Advertising Campaign

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Housing Scheme Test

  • Sports Facility Survey

  • Luxury In-store Display

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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