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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Global Advertising Campaign

  • Prototype Evaluation

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Driving business growth

  • Affinities Partner

  • International Satisfaction & Development

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Luxury In-store Display

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Audience Development Plan

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Website Development

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Staff Surveys

  • Broker Relationship Survey

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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