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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Website Development

  • Public Consultation - Waste

  • Brand Development

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Brand Image Research

  • New Expert Information Product

  • Prototype Evaluation

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Sports Facility Survey

  • Understanding Customer Pricing

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Developing marketing materials for new products

  • Understanding Attrition

  • Staff Surveys

  • Strategic Brand Development

  • Broker Relationship Survey

  • Driving business growth

  • International Satisfaction & Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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