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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Trade-off Pricing Research

  • Audience Development Plan

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Understanding Attrition

  • Brand Development

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Website Development

  • Competitor Mystery Shopping

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Sports Facility Survey

  • Affinities Partner

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Brand Image Research

  • New Expert Information Product

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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