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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Strategic Brand Development

  • Website Development

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • New Expert Information Product

  • Development of the Direct Offering

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Sports Facility Survey

  • Brand Development

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Brand Image Research

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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