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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Driving business growth

  • Brand Development

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Website Development

  • Understanding Local Business Needs

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Audience Development Plan

  • Strategic Brand Development

  • Tourism Focus Groups

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Staff Surveys

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Developing marketing materials for new products

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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