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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Audience Development Plan

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • Website Development

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Understanding Attrition

  • Staff Surveys

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Brand Development

  • Housing Scheme Test

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Brand Image Research

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Driving business growth

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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