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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Affinities Partner

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • Driving business growth

  • Marketing consultancy for direct insurance

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Brand Development

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Brand Image Research

  • Plasterboard Packaging Research

  • Product Development using Ethnography

  • Strategic Brand Development

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Luxury In-store Display

  • Broker Relationship Survey

  • Website Development

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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