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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Website Development

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Prototype Evaluation

  • Product Development using Ethnography

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Brand Image Research

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Public Consultation - Waste

  • International Satisfaction & Development

  • New Expert Information Product

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Luxury In-store Display

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Communication: New and existing financial products

  • Staff Surveys

  • Brand Development & Product Screening

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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