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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Brand Image Research

  • Broker Relationship Survey

  • Luxury In-store Display

  • Development of the Direct Offering

  • New Expert Information Product

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Understanding Attrition

  • Strategic Brand Development

  • Public Consultation - Waste

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Brand Development

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Driving business growth

  • Affinities Partner

  • Loyalty Scheme

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Reader Satisfaction

  • Website Development

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Service Delivery Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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