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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Brand Development

  • Competitor Mystery Shopping

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Visitor Survey

  • Luxury In-store Display

  • Strategic Brand Development

  • Affinities Partner

  • Staff Surveys

  • Revitalising Existing Brand

  • Prototype Evaluation

  • International Satisfaction & Development

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Loyalty Scheme

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Website Development

  • Sentencers' Satisfaction Survey

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Brand Image Research

  • New Expert Information Product

  • Communication: New and existing financial products

  • Driving business growth

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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