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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Housing Scheme Test

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Brand Development

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Driving business growth

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Reader Satisfaction

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Trade-off Pricing Research

  • Understanding Attrition

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Website Development

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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