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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Representative panel building

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Loyalty Scheme

  • Sports Facility Survey

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Driving business growth

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Prototype Evaluation

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Brand Development

  • Reader Satisfaction

  • Comms testing alongside NPD

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us