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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Visitor Survey

  • Reader Satisfaction

  • Audience Development Plan

  • Understanding Attrition

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Driving business growth

  • Cathedral Visitor Survey

  • Brand Image Research

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Prototype Evaluation

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Affinities Partner

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Website Development

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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