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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Staff Surveys

  • Website Development

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Brand Development

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Global Advertising Campaign

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Visitor Survey

  • Brand Image Research

  • Housing Scheme Test

  • Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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