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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Website Development

  • Plasterboard Packaging Research

  • Affinities Partner

  • Housing Scheme Test

  • Brand Image Research

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Audience Development Plan

  • Developing marketing materials for new products

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Visitor Survey

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Driving business growth

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Loyalty Scheme

  • Luxury In-store Display

  • Staff Surveys

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Brand Development

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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