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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Developing marketing materials for new products

  • Staff Surveys

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • Housing Scheme Test

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Driving business growth

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Public Consultation - Waste

  • Sports Facility Survey

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Compliance Mystery Shopping

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Strategic Brand Development

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Brand Image Research

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Luxury In-store Display

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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