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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • International Satisfaction & Development

  • Understanding Attrition

  • Development of the Direct Offering

  • Understanding the use of Temporary Labour

  • Brand Development

  • Sports Facility Survey

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Affinities Partner

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Prototype Evaluation

  • Visitor Survey

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Audience Development Plan

  • Communication: New and existing financial products

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Brand Image Research

  • Compliance Mystery Shopping

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Driving business growth

  • Website Development

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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