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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Strategic Brand Development

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Understanding Attrition

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Tourism Focus Groups

  • Website Development

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • New Expert Information Product

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Luxury In-store Display

  • Reader Satisfaction

  • Brand Development

  • Driving business growth

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Brand Image Research

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us