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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Staff Surveys

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Visitor Survey

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Brand Image Research

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Global Advertising Campaign

  • Luxury In-store Display

  • Audience Development Plan

  • New Expert Information Product

  • Brand Development

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Website Development

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Driving business growth

  • Trade-off Pricing Research

  • Loyalty Scheme

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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