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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Reader Satisfaction

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Brand Image Research

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Strategic Brand Development

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Brand Development

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Comms testing alongside NPD

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Staff Surveys

  • Luxury In-store Display

  • Plasterboard Packaging Research

  • Website Development

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Visitor Survey

  • Sports Facility Survey

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • New Expert Information Product

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Driving business growth

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us