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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Help Desk Mystery Shopping

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Communication: New and existing financial products

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Brand Image Research

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Brand Development

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Audience Development Plan

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Website Development

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Sports Facility Survey

  • New Expert Information Product

  • Developing marketing materials for new products

  • Driving business growth

  • Trade-off Pricing Research

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Staff Surveys

  • Mixed Media Advertising Analysis

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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