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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Plasterboard Packaging Research

  • Sports Facility Survey

  • Engaging adults back into education

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Service Delivery Mystery Shopping

  • Developing marketing materials for new products

  • Reader Satisfaction

  • New Expert Information Product

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Loyalty Scheme

  • Brand Image Research

  • Housing Scheme Test

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Benchmarking Mystery Shopping

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Driving business growth

  • Communication: New and existing financial products

  • Affinities Partner

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Understanding Attrition

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us