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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Brand Image Research

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Staff Surveys

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • Audience Development Plan

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Reader Satisfaction

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Brand Development

  • Help Desk Mystery Shopping

  • Website Development

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Driving business growth

  • Sports Facility Survey

  • Understanding Attrition

  • New Expert Information Product

  • Luxury In-store Display

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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