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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Cathedral Visitor Survey

  • Staff Surveys

  • Public Consultation - Council Tax

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • Brand Development

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Affinities Partner

  • International Satisfaction & Development

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Brand Image Research

  • Product Development using Ethnography

  • Housing Scheme Test

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Website Development

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Sports Facility Survey

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Driving business growth

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Understanding Attrition

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us