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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Understanding Attrition

  • Product Development using Ethnography

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Brand Development

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Website Development

  • Housing Scheme Test

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Benchmarking Mystery Shopping

  • Staff Surveys

  • Developing marketing materials for new products

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Brand Image Research

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Affinities Partner

  • Audience Development Plan

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Loyalty Scheme

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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