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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Driving business growth

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Developing marketing materials for new products

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Staff Surveys

  • International Satisfaction & Development

  • Loyalty Scheme

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Brand Development

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Website Development

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Affinities Partner

  • Global Advertising Campaign

  • Audience Development Plan

  • Broker Relationship Survey

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Visitor Survey

  • Trade-off Pricing Research

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us