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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Broker Relationship Survey

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Brand Image Research

  • Global Advertising Campaign

  • Staff Surveys

  • New Expert Information Product

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Satisfaction Survey (Housing)

  • Marketing consultancy for direct insurance

  • Visitor Survey

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Affinities Partner

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Driving business growth

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Luxury In-store Display

  • Housing Scheme Test

  • Engaging adults back into education

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Sports Facility Survey

  • Brand Development

  • Website Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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