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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Visitor Survey

  • Product Development using Ethnography

  • Website Development

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Driving business growth

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Affinities Partner

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Strategic Brand Development

  • Loyalty Scheme

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Understanding Attrition

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us