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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • International Competitor Mystery Shopping

  • Brand Image Research

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Staff Surveys

  • Website Development

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • Engaging adults back into education

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Visitor Survey

  • Loyalty Scheme

  • Housing Scheme Test

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • New Expert Information Product

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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