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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Audience Development Plan

  • Driving business growth

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Development of the Direct Offering

  • Brand Development

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Website Development

  • Broker Relationship Survey

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Visitor Survey

  • Product Development using Ethnography

  • Luxury In-store Display

  • Reader Satisfaction

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Engaging adults back into education

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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