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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • Revitalising Existing Brand

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Comms testing alongside NPD

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Staff Surveys

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Luxury In-store Display

  • Driving business growth

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Affinities Partner

  • Strategic Brand Development

  • Website Development

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Brand Development

  • Loyalty Scheme

  • Engaging adults back into education

  • International Satisfaction & Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us