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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Communication: New and existing financial products

  • Staff Surveys

  • New Expert Information Product

  • Prototype Evaluation

  • Audience Development Plan

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Reader Satisfaction

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Brand Development

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Brand Image Research

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Driving business growth

  • International Satisfaction & Development

  • Website Development

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us