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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Affinities Partner

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Understanding Attrition

  • Reader Satisfaction

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Understanding the use of Temporary Labour

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Website Development

  • Adult Home Care Tracking Product Development

  • Visitor Survey

  • Compliance Mystery Shopping

  • Brand Development

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Product Development using Ethnography

  • Brand Image Research

  • Prototype Evaluation

  • International Satisfaction & Development

  • New Expert Information Product

  • Staff Surveys

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Driving business growth

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Sports Facility Survey

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Loyalty Scheme

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us