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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Staff Surveys

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Brand Development

  • Benchmarking Mystery Shopping

  • Development of the Direct Offering

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Prototype Evaluation

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Website Development

  • Communication: New and existing financial products

  • New Expert Information Product

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Engaging adults back into education

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Affinities Partner

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us