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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Engaging adults back into education

  • Audience Development Plan

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Product Development using Ethnography

  • Visitor Survey

  • Affinities Partner

  • Driving business growth

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Website Development

  • Staff Surveys

  • Brand Image Research

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Sports Facility Survey

  • Strategic Brand Development

  • Brand Development

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Loyalty Scheme

  • New Expert Information Product

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Understanding Attrition

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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