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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Competitor Mystery Shopping

  • Driving business growth

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Visitor Survey

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Website Development

  • Audience Development Plan

  • Understanding Attrition

  • Global Advertising Campaign

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Developing marketing materials for new products

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Engaging adults back into education

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us