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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Affinities Partner

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Understanding Attrition

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Visitor Survey

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Brand Development

  • Housing Scheme Test

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Driving business growth

  • Audience Development Plan

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Loyalty Scheme

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us