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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Tourism Focus Groups

  • Brand Development

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Engaging adults back into education

  • Strategic Brand Development

  • Brand Image Research

  • Understanding Local Business Needs

  • Staff Surveys

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Website Development

  • Development of the Direct Offering

  • Reader Satisfaction

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Developing marketing materials for new products

  • Affinities Partner

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Visitor Survey

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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