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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Loyalty Scheme

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Brand Development

  • Development of the Direct Offering

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Website Development

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Brand Development & Product Screening

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Driving business growth

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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