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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding Attrition

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Audience Development Plan

  • New Expert Information Product

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Visitor Survey

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Sports Facility Survey

  • Luxury In-store Display

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Website Development

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Brand Development

  • Competitor Mystery Shopping

  • Brand Image Research

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Driving business growth

  • Prototype Evaluation

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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