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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Audience Development Plan

  • Trade-off Pricing Research

  • Staff Surveys

  • Reader Satisfaction

  • Affinities Partner

  • Visitor Survey

  • Prototype Evaluation

  • Brand Image Research

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Website Development

  • Understanding Customer Pricing

  • Strategic Brand Development

  • Sports Facility Survey

  • Brand Development & Product Screening

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

  • Brand Development

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Understanding Attrition

  • International Satisfaction & Development

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us