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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Development of the Direct Offering

  • Brand Image Research

  • Public Consultation - Council Tax

  • Visitor Survey

  • Tourism Focus Groups

  • Driving business growth

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Housing Scheme Test

  • Website Development

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Brand Development

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Competitor Mystery Shopping

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • Staff Surveys

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Audience Development Plan

  • Prototype Evaluation

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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