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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Website Development

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Understanding Attrition

  • Tourism Focus Groups

  • Prototype Evaluation

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Staff Surveys

  • Driving business growth

  • Cathedral Visitor Survey

  • Sports Facility Survey

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Luxury In-store Display

  • Affinities Partner

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Reader Satisfaction

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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