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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Brand Development

  • Development of the Direct Offering

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Website Development

  • International Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Affinities Partner

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Reader Satisfaction

  • Tourism Focus Groups

  • Prototype Evaluation

  • Product Development using Ethnography

  • New Expert Information Product

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Visitor Survey

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • Staff Surveys

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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