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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Brand Development

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Website Development

  • Comms testing alongside NPD

  • Staff Surveys

  • Driving business growth

  • Reader Satisfaction

  • Audience Development Plan

  • Product Development using Ethnography

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Housing Scheme Test

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Affinities Partner

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • Strategic Brand Development

  • International Satisfaction & Development

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Loyalty Scheme

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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