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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Brand Development

  • Affinities Partner

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Understanding Attrition

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • New Expert Information Product

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Website Development

  • Sentencers' Satisfaction Survey

  • Engaging adults back into education

  • International Satisfaction & Development

  • Visitor Survey

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Comms testing alongside NPD

  • Driving business growth

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Staff Surveys

  • Development of the Direct Offering

  • Audience Development Plan

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us