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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Understanding Attrition

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Reader Satisfaction

  • Sports Facility Survey

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Visitor Survey

  • Driving business growth

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Website Development

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Staff Surveys

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Luxury In-store Display

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • Engaging adults back into education

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Brand Development & Product Screening

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us