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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Housing Scheme Test

  • Understanding Attrition

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Sports Facility Survey

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Brand Development

  • Cathedral Visitor Survey

  • Staff Surveys

  • Visitor Survey

  • Strategic Brand Development

  • Website Development

  • Driving business growth

  • Public Consultation - Council Tax

  • Affinities Partner

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Brand Image Research

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us