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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Brand Image Research

  • Website Development

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Global Advertising Campaign

  • Engaging adults back into education

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Driving business growth

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Development of the Direct Offering

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Staff Surveys

  • Comms testing alongside NPD

  • Visitor Survey

  • Broker Relationship Survey

  • Brand Development

  • Service Delivery Mystery Shopping

  • Satisfaction Survey (Housing)

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • Strategic Brand Development

  • Affinities Partner

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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