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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Communication: New and existing financial products

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Brand Image Research

  • Broker Relationship Survey

  • Website Development

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Product Development using Ethnography

  • New Expert Information Product

  • Reader Satisfaction

  • Affinities Partner

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Brand Development

  • Staff Surveys

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Driving business growth

  • Audience Development Plan

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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