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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Brand Development

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Housing Scheme Test

  • Visitor Survey

  • Reader Satisfaction

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Website Development

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Audience Development Plan

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • New Expert Information Product

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Driving business growth

  • Brand Image Research

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Prototype Evaluation

  • International Satisfaction & Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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