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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Website Development

  • Driving business growth

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Plasterboard Packaging Research

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Sports Facility Survey

  • Loyalty Scheme

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Visitor Survey

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Brand Development

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us