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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • Audience Development Plan

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Brand Image Research

  • Reader Satisfaction

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Brand Development

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Understanding Local Business Needs

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Public Consultation - Waste

  • Sports Facility Survey

  • Global Advertising Campaign

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Tourism Focus Groups

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Website Development

  • Visitor Survey

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Affinities Partner

  • Comms testing alongside NPD

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us