Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Engaging adults back into education

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Website Development

  • Understanding Attrition

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Driving business growth

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Brand Image Research

  • Audience Development Plan

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Visitor Survey

  • Prototype Evaluation

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us