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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Website Development

  • Plasterboard Packaging Research

  • Brand Image Research

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Comms testing alongside NPD

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Driving business growth

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Affinities Partner

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Staff Surveys

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Sports Facility Survey

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Brand Development

  • Communication: New and existing financial products

  • Prototype Evaluation

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us