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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding Local Business Needs

  • Brand Development

  • Prototype Evaluation

  • Visitor Survey

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Sports Facility Survey

  • Driving business growth

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Strategic Brand Development

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Website Development

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Affinities Partner

  • Luxury In-store Display

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Loyalty Scheme

  • Revitalising Existing Brand

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us