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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Understanding Attrition

  • Driving business growth

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Audience Development Plan

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Strategic Brand Development

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Prototype Evaluation

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Brand Development & Product Screening

  • Website Development

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Understanding Customer Pricing

  • Staff Surveys

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Brand Development

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us