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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Audience Development Plan

  • Strategic Brand Development

  • Brand Development

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Driving business growth

  • Sports Facility Survey

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • New Expert Information Product

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Brand Image Research

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Affinities Partner

  • Prototype Evaluation

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Website Development

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Revitalising Existing Brand

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us