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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Adult Home Care Tracking Product Development

  • Website Development

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • Communication: New and existing financial products

  • Visitor Survey

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Brand Image Research

  • Driving business growth

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Loyalty Scheme

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Staff Surveys

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • New Expert Information Product

  • Understanding Attrition

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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