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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Reader Satisfaction

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Brand Image Research

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Driving business growth

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Staff Surveys

  • Tourism Focus Groups

  • Product Development using Ethnography

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Brand Development

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Audience Development Plan

  • Prototype Evaluation

  • International Satisfaction & Development

  • Visitor Survey

  • Website Development

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Housing Scheme Test

  • Luxury In-store Display

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us