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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Loyalty Scheme

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Luxury In-store Display

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Brand Image Research

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Affinities Partner

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Product Development using Ethnography

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Audience Development Plan

  • Global Advertising Campaign

  • Website Development

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • New Expert Information Product

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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