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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Visitor Survey

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Public Consultation - Waste

  • Tourism Focus Groups

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Luxury In-store Display

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Driving business growth

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Affinities Partner

  • Prototype Evaluation

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Website Development

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Audience Development Plan

  • Broker Relationship Survey

  • Understanding Customer Pricing

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us