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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Website Development

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Affinities Partner

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Satisfaction Survey (Housing)

  • Driving business growth

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Reader Satisfaction

  • Strategic Brand Development

  • Audience Development Plan

  • Engaging adults back into education

  • Public Consultation - Waste

  • Brand Development

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Brand Image Research

  • New Expert Information Product

  • Understanding Attrition

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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