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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Understanding Attrition

  • Competitor Mystery Shopping

  • Luxury In-store Display

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Audience Development Plan

  • Strategic Brand Development

  • Prototype Evaluation

  • Staff Surveys

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Global Advertising Campaign

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Driving business growth

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Website Development

  • Product Development using Ethnography

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • Sports Facility Survey

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us