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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • Brand Image Research

  • Loyalty Scheme

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Housing Scheme Test

  • New Expert Information Product

  • Driving business growth

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Visitor Survey

  • Prototype Evaluation

  • Understanding Attrition

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Brand Development

  • Website Development

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Affinities Partner

  • Reader Satisfaction

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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