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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Audience Development Plan

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Reader Satisfaction

  • Visitor Survey

  • Product Development using Ethnography

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Affinities Partner

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • Website Development

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • New Expert Information Product

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Engaging adults back into education

  • Strategic Brand Development

  • Brand Image Research

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Brand Development

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • Tourism Focus Groups

  • Understanding Attrition

  • Sports Facility Survey

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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