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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Staff Surveys

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Strategic Brand Development

  • New Expert Information Product

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Affinities Partner

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Driving business growth

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Brand Image Research

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Brand Development

  • Understanding Attrition

  • Tourism Focus Groups

  • Website Development

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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