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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Brand Image Research

  • Global Advertising Campaign

  • Brand Development

  • Prototype Evaluation

  • Reader Satisfaction

  • Affinities Partner

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Staff Surveys

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • New Expert Information Product

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • Engaging adults back into education

  • Trade-off Pricing Research

  • Website Development

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Strategic Brand Development

  • Understanding Local Business Needs

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us