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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Driving business growth

  • Global Advertising Campaign

  • Loyalty Scheme

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Understanding Attrition

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Brand Image Research

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Website Development

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • Brand Development

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Visitor Survey

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Staff Surveys

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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