Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Development of the Direct Offering

  • Housing Scheme Test

  • Driving business growth

  • Brand Development

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Strategic Brand Development

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • Broker Relationship Survey

  • Website Development

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Visitor Survey

  • Understanding Local Business Needs

  • Audience Development Plan

  • Reader Satisfaction

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Staff Surveys

  • Revitalising Existing Brand

  • New Expert Information Product

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Luxury In-store Display

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us