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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Understanding Attrition

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Website Development

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Loyalty Scheme

  • New Expert Information Product

  • Global Advertising Campaign

  • Affinities Partner

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Comms testing alongside NPD

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • Product Development using Ethnography

  • Audience Development Plan

  • Prototype Evaluation

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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