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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Housing Scheme Test

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Brand Development

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Audience Development Plan

  • Prototype Evaluation

  • Understanding Attrition

  • Website Development

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us