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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Sentencers' Satisfaction Survey

  • Compliance Mystery Shopping

  • Global Advertising Campaign

  • Staff Surveys

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Brand Development

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Affinities Partner

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Prototype Evaluation

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Audience Development Plan

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Product Development using Ethnography

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • New Expert Information Product

  • Housing Scheme Test

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us