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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Housing Scheme Test

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Development of the Direct Offering

  • Public Consultation - Waste

  • New Expert Information Product

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Visitor Survey

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Brand Development

  • Understanding Attrition

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Website Development

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us