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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Website Development

  • Sports Facility Survey

  • Staff Surveys

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Brand Development

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Driving business growth

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Understanding Attrition

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us