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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding Attrition

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Audience Development Plan

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Reader Satisfaction

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Engaging adults back into education

  • Brand Development

  • Brand Image Research

  • Staff Surveys

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Website Development

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Affinities Partner

  • Driving business growth

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Visitor Survey

  • New Expert Information Product

  • Development of the Direct Offering

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us