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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Understanding Attrition

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Website Development

  • New Expert Information Product

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Public Consultation - Waste

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Staff Surveys

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Brand Development

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Representative panel building

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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