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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Reader Satisfaction

  • Audience Development Plan

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Driving business growth

  • Public Consultation - Council Tax

  • Visitor Survey

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Luxury In-store Display

  • Global Advertising Campaign

  • Brand Development

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • International Satisfaction & Development

  • Staff Surveys

  • Prototype Evaluation

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Loyalty Scheme

  • Website Development

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Brand Image Research

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us