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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Brand Development

  • Staff Surveys

  • Housing Scheme Test

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Website Development

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Driving business growth

  • Brand Image Research

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Strategic Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us