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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Affinities Partner

  • Visitor Survey

  • Staff Surveys

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • Driving business growth

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Reader Satisfaction

  • Website Development

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Understanding Attrition

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Brand Image Research

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Prototype Evaluation

  • Audience Development Plan

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us