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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Understanding Attrition

  • Broker Relationship Survey

  • Cathedral Visitor Survey

  • Driving business growth

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Affinities Partner

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Brand Image Research

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Brand Development

  • Staff Surveys

  • Visitor Survey

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Engaging adults back into education

  • Public Consultation - Council Tax

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us