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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Brand Development

  • Comms testing alongside NPD

  • Brand Image Research

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Website Development

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Sports Facility Survey

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us