Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Revitalising Existing Brand

  • New Expert Information Product

  • Visitor Survey

  • Product Development using Ethnography

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Audience Development Plan

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Loyalty Scheme

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Brand Image Research

  • Affinities Partner

  • Driving business growth

  • Website Development

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Understanding Attrition

  • Brand Development

  • Prototype Evaluation

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us