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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Communication: New and existing financial products

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Website Development

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Visitor Survey

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Driving business growth

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Affinities Partner

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Audience Development Plan

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Brand Development

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us