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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Luxury In-store Display

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Website Development

  • Audience Development Plan

  • Reader Satisfaction

  • Loyalty Scheme

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Driving business growth

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Developing marketing materials for new products

  • Staff Surveys

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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