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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Driving business growth

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Website Development

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Brand Development

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Understanding the use of Temporary Labour

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Tourism Focus Groups

  • New Expert Information Product

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Audience Development Plan

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Strategic Brand Development

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Visitor Survey

  • Understanding Customer Pricing

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Brand Image Research

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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