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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Audience Development Plan

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Prototype Evaluation

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Website Development

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Brand Image Research

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Understanding Attrition

  • Visitor Survey

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us