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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Cathedral Visitor Survey

  • Website Development

  • Development of the Direct Offering

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Driving business growth

  • Audience Development Plan

  • Loyalty Scheme

  • Affinities Partner

  • New Expert Information Product

  • Product Development using Ethnography

  • Understanding Attrition

  • Global Advertising Campaign

  • Prototype Evaluation

  • Strategic Brand Development

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Mixed Media Advertising Analysis

  • Brand Development

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Staff Surveys

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Developing marketing materials for new products

  • Luxury In-store Display

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us