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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Audience Development Plan

  • Loyalty Scheme

  • Global Advertising Campaign

  • Housing Scheme Test

  • New Expert Information Product

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Visitor Survey

  • Understanding Attrition

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • Brand Development

  • Driving business growth

  • Website Development

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • Brand Image Research

  • Understanding Local Business Needs

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us