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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Reader Satisfaction

  • Prototype Evaluation

  • Staff Surveys

  • International Satisfaction & Development

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Loyalty Scheme

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • New Expert Information Product

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Website Development

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Affinities Partner

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Driving business growth

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Brand Image Research

  • Brand Development

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us