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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Brand Development

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Affinities Partner

  • Understanding Attrition

  • New Expert Information Product

  • International Satisfaction & Development

  • Driving business growth

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • Staff Surveys

  • Product Development using Ethnography

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Brand Image Research

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Visitor Survey

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • Website Development

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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