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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • International Satisfaction & Development

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Affinities Partner

  • Brand Development

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • New Expert Information Product

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Staff Surveys

  • Audience Development Plan

  • Trade-off Pricing Research

  • Website Development

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Brand Image Research

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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