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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Audience Development Plan

  • Development of the Direct Offering

  • Engaging adults back into education

  • Reader Satisfaction

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • New Expert Information Product

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Driving business growth

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • Website Development

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Understanding Attrition

  • Brand Image Research

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us