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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Brand Image Research

  • Driving business growth

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Brand Development

  • Understanding Customer Pricing

  • Affinities Partner

  • International Satisfaction & Development

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • Loyalty Scheme

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • Website Development

  • Understanding Attrition

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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