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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Staff Surveys

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • Brand Image Research

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • New Expert Information Product

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • Broker Relationship Survey

  • Loyalty Scheme

  • Reader Satisfaction

  • Website Development

  • Driving business growth

  • Luxury In-store Display

  • Strategic Brand Development

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Brand Development

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Sports Facility Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us