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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Staff Surveys

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Public Consultation - Waste

  • Trade-off Pricing Research

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Development of the Direct Offering

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Brand Development

  • Prototype Evaluation

  • Housing Scheme Test

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Driving business growth

  • Visitor Survey

  • Loyalty Scheme

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Luxury In-store Display

  • Product Development using Ethnography

  • Website Development

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us