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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Brand Development

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Website Development

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Brand Image Research

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • New Expert Information Product

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Audience Development Plan

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • Prototype Evaluation

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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