Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Affinities Partner

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Visitor Survey

  • Sports Facility Survey

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Brand Development

  • Global Advertising Campaign

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Driving business growth

  • Strategic Brand Development

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Website Development

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • Understanding Attrition

  • Luxury In-store Display

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Prototype Evaluation

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us