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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Reader Satisfaction

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Loyalty Scheme

  • Driving business growth

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Understanding Attrition

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Brand Development

  • Housing Scheme Test

  • Brand Image Research

  • Website Development

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us