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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Affinities Partner

  • Reader Satisfaction

  • Sports Facility Survey

  • Public Consultation - Waste

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Brand Development & Product Screening

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Visitor Survey

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Driving business growth

  • Website Development

  • Staff Surveys

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Trade-off Pricing Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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