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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding Attrition

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Brand Image Research

  • Engaging adults back into education

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Website Development

  • Driving business growth

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Brand Development

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • New Expert Information Product

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Staff Surveys

  • Visitor Survey

  • Compliance Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Strategic Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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