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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Sentencers' Satisfaction Survey

  • Driving business growth

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Public Consultation - Waste

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Competitor Mystery Shopping

  • Visitor Survey

  • Website Development

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Global Advertising Campaign

  • Audience Development Plan

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Engaging adults back into education

  • Brand Development

  • Developing marketing materials for new products

  • Brand Image Research

  • Broker Relationship Survey

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Affinities Partner

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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