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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Loyalty Scheme

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Brand Development

  • Understanding Customer Pricing

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Visitor Survey

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Driving business growth

  • Luxury In-store Display

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Understanding the use of Temporary Labour

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Staff Surveys

  • Tourism Focus Groups

  • Prototype Evaluation

  • Global Advertising Campaign

  • Website Development

  • International Satisfaction & Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us