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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding Attrition

  • Website Development

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

  • Housing Scheme Test

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Broker Relationship Survey

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Visitor Survey

  • Public Consultation - Waste

  • Audience Development Plan

  • Reader Satisfaction

  • Strategic Brand Development

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • International Satisfaction & Development

  • Affinities Partner

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Product Development using Ethnography

  • Staff Surveys

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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