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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Housing Scheme Test

  • Luxury In-store Display

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

  • Audience Development Plan

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Broker Relationship Survey

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Comms testing alongside NPD

  • Brand Development

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Global Advertising Campaign

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Brand Image Research

  • Website Development

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us