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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Brand Image Research

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Understanding Customer Pricing

  • Staff Surveys

  • Brand Development

  • Driving business growth

  • Plasterboard Packaging Research

  • Website Development

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Visitor Survey

  • Housing Scheme Test

  • Reader Satisfaction

  • Sports Facility Survey

  • Understanding Attrition

  • Revitalising Existing Brand

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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