Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Luxury In-store Display

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Staff Surveys

  • Sports Facility Survey

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Prototype Evaluation

  • Reader Satisfaction

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Global Advertising Campaign

  • Visitor Survey

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Brand Development

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Website Development

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Audience Development Plan

  • Affinities Partner

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us