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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Staff Surveys

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Comms testing alongside NPD

  • Brand Image Research

  • Sports Facility Survey

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Reader Satisfaction

  • Product Development using Ethnography

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Understanding Attrition

  • Luxury In-store Display

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Tourism Focus Groups

  • Visitor Survey

  • Website Development

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Driving business growth

  • Brand Development

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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