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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Driving business growth

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

  • Prototype Evaluation

  • Visitor Survey

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Audience Development Plan

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • Sports Facility Survey

  • International Satisfaction & Development

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Brand Image Research

  • Staff Surveys

  • Trade-off Pricing Research

  • Brand Development

  • Website Development

  • Tourism Focus Groups

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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