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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Website Development

  • Brand Development & Product Screening

  • Brand Image Research

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Loyalty Scheme

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Driving business growth

  • Tourism Focus Groups

  • Understanding Attrition

  • Engaging adults back into education

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Sports Facility Survey

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Strategic Brand Development

  • Brand Development

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Luxury In-store Display

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us