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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • New Expert Information Product

  • Trade-off Pricing Research

  • Prototype Evaluation

  • International Satisfaction & Development

  • Luxury In-store Display

  • Development of the Direct Offering

  • Reader Satisfaction

  • Global Advertising Campaign

  • Visitor Survey

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Website Development

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Brand Development

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Loyalty Scheme

  • Satisfaction Survey (Housing)

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Sports Facility Survey

  • Audience Development Plan

  • Driving business growth

  • Strategic Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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