Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Brand Image Research

  • Comms testing alongside NPD

  • Engaging adults back into education

  • New Expert Information Product

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Housing Scheme Test

  • Understanding Attrition

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Visitor Survey

  • Brand Development

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Affinities Partner

  • Staff Surveys

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Driving business growth

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Website Development

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us