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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Understanding Attrition

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Brand Image Research

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Prototype Evaluation

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Affinities Partner

  • Strategic Brand Development

  • Tourism Focus Groups

  • Luxury In-store Display

  • Audience Development Plan

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Brand Development

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Engaging adults back into education

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Website Development

  • Driving business growth

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us