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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding Attrition

  • Product Development using Ethnography

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Tourism Focus Groups

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Website Development

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Strategic Brand Development

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • Brand Development

  • Sports Facility Survey

  • Staff Surveys

  • Reader Satisfaction

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us