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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Understanding Attrition

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Brand Development

  • Comms testing alongside NPD

  • Audience Development Plan

  • Loyalty Scheme

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Understanding Local Business Needs

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • International Satisfaction & Development

  • Driving business growth

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • New Expert Information Product

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Sports Facility Survey

  • Brand Development & Product Screening

  • Affinities Partner

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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