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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Audience Development Plan

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Staff Surveys

  • Developing marketing materials for new products

  • Website Development

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Cathedral Visitor Survey

  • Driving business growth

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Luxury In-store Display

  • Communication: New and existing financial products

  • Brand Development

  • New Expert Information Product

  • Product Development using Ethnography

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Strategic Brand Development

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Affinities Partner

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • Brand Image Research

  • Loyalty Scheme

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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