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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Sentencers' Satisfaction Survey

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Visitor Survey

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Broker Relationship Survey

  • Website Development

  • Affinities Partner

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Staff Surveys

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Loyalty Scheme

  • Strategic Brand Development

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • New Expert Information Product

  • Engaging adults back into education

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Brand Development

  • Prototype Evaluation

  • Brand Image Research

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Reader Satisfaction

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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