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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Luxury In-store Display

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Prototype Evaluation

  • Loyalty Scheme

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Affinities Partner

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Visitor Survey

  • Driving business growth

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

  • Brand Development

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Website Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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