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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

  • Driving business growth

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • Website Development

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Staff Surveys

  • Product Development using Ethnography

  • Brand Development

  • Understanding Local Business Needs

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Public Consultation - Waste

  • Development of the Direct Offering

  • New Expert Information Product

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Visitor Survey

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Affinities Partner

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us