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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Product Development using Ethnography

  • Driving business growth

  • Sports Facility Survey

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Broker Relationship Survey

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Visitor Survey

  • Staff Surveys

  • Website Development

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • New Expert Information Product

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Brand Development

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Brand Image Research

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us