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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Driving business growth

  • Staff Surveys

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • Affinities Partner

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Strategic Brand Development

  • Prototype Evaluation

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Brand Development

  • Website Development

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Audience Development Plan

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Understanding Attrition

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Sports Facility Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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