Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Brand Image Research

  • New Expert Information Product

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Visitor Survey

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Brand Development

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • Housing Scheme Test

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Website Development

  • Compliance Mystery Shopping

  • Affinities Partner

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Audience Development Plan

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • Driving business growth

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us