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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Reader Satisfaction

  • Prototype Evaluation

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Brand Development

  • Affinities Partner

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Staff Surveys

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • Driving business growth

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Website Development

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Understanding Attrition

  • New Expert Information Product

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us