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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Staff Surveys

  • New Expert Information Product

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Reader Satisfaction

  • Product Development using Ethnography

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Audience Development Plan

  • Affinities Partner

  • Public Consultation - Waste

  • Revitalising Existing Brand

  • Visitor Survey

  • Strategic Brand Development

  • Brand Image Research

  • Understanding Attrition

  • Sports Facility Survey

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • Website Development

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Prototype Evaluation

  • Brand Development

  • Communication: New and existing financial products

  • Driving business growth

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us