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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Visitor Survey

  • Brand Image Research

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Brand Development

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • International Satisfaction & Development

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Understanding Attrition

  • Website Development

  • Audience Development Plan

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Broker Relationship Survey

  • Driving business growth

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Reader Satisfaction

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Engaging adults back into education

  • Compliance Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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