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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • New Expert Information Product

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Brand Development

  • Loyalty Scheme

  • Visitor Survey

  • Sports Facility Survey

  • Sentencers' Satisfaction Survey

  • Website Development

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Audience Development Plan

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Brand Image Research

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Strategic Brand Development

  • Understanding Attrition

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Development of the Direct Offering

  • Engaging adults back into education

  • Staff Surveys

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Luxury In-store Display

  • Understanding Customer Pricing

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us