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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • New Expert Information Product

  • Website Development

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Staff Surveys

  • Understanding Attrition

  • Luxury In-store Display

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • Loyalty Scheme

  • Strategic Brand Development

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us