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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Website Development

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Global Advertising Campaign

  • Driving business growth

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Visitor Survey

  • Product Development using Ethnography

  • Broker Relationship Survey

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • Staff Surveys

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Engaging adults back into education

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • International Competitor Mystery Shopping

  • Luxury In-store Display

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us