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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Affinities Partner

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Brand Image Research

  • International Competitor Mystery Shopping

  • New Expert Information Product

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Website Development

  • International Satisfaction & Development

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Driving business growth

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Broker Relationship Survey

  • Loyalty Scheme

  • Engaging adults back into education

  • Visitor Survey

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Brand Development

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Staff Surveys

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us