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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Global Advertising Campaign

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Driving business growth

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Housing Scheme Test

  • Sports Facility Survey

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Loyalty Scheme

  • Development of the Direct Offering

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Website Development

  • Luxury In-store Display

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Brand Image Research

  • Visitor Survey

  • Brand Development

  • Developing marketing materials for new products

  • Understanding Attrition

  • Staff Surveys

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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