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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Revitalising Existing Brand

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Brand Development

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Brand Image Research

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Website Development

  • Housing Scheme Test

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Tourism Focus Groups

  • Understanding Attrition

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Driving business growth

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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