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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Communication: New and existing financial products

  • Brand Development

  • Broker Relationship Survey

  • Strategic Brand Development

  • Loyalty Scheme

  • Website Development

  • Cathedral Visitor Survey

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Driving business growth

  • Revitalising Existing Brand

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Audience Development Plan

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Affinities Partner

  • Understanding Attrition

  • Tourism Focus Groups

  • Sports Facility Survey

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us