Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Brand Development

  • Driving business growth

  • Loyalty Scheme

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Tourism Focus Groups

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Audience Development Plan

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Reader Satisfaction

  • Understanding Attrition

  • Sports Facility Survey

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Visitor Survey

  • Affinities Partner

  • Competitor Mystery Shopping

  • Website Development

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us