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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Brand Image Research

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Tourism Focus Groups

  • Housing Scheme Test

  • Audience Development Plan

  • Affinities Partner

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Understanding Attrition

  • Staff Surveys

  • Broker Relationship Survey

  • Visitor Survey

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Global Advertising Campaign

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Website Development

  • Driving business growth

  • Public Consultation - Waste

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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