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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Sports Facility Survey

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Engaging adults back into education

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Brand Development

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Broker Relationship Survey

  • Understanding Local Business Needs

  • New Expert Information Product

  • Driving business growth

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Visitor Survey

  • Brand Image Research

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Website Development

  • Strategic Brand Development

  • Luxury In-store Display

  • Staff Surveys

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us