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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Driving business growth

  • Brand Image Research

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Audience Development Plan

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • Staff Surveys

  • Affinities Partner

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • Loyalty Scheme

  • New Expert Information Product

  • Engaging adults back into education

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Visitor Survey

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Understanding Attrition

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us