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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Understanding Attrition

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Brand Development

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Staff Surveys

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Luxury In-store Display

  • Brand Image Research

  • Reader Satisfaction

  • Driving business growth

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Audience Development Plan

  • Developing marketing materials for new products

  • Visitor Survey

  • Housing Scheme Test

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Website Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us