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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Help Desk Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

  • Brand Image Research

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Brand Development

  • Cathedral Visitor Survey

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Website Development

  • Loyalty Scheme

  • Housing Scheme Test

  • Development of the Direct Offering

  • Plasterboard Packaging Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us