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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • International Satisfaction & Development

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Prototype Evaluation

  • Engaging adults back into education

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Audience Development Plan

  • Visitor Survey

  • Understanding Local Business Needs

  • Sports Facility Survey

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Driving business growth

  • Loyalty Scheme

  • Brand Image Research

  • Housing Scheme Test

  • Brand Development

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Website Development

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Strategic Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us