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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Prototype Evaluation

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • Visitor Survey

  • Loyalty Scheme

  • Product Development using Ethnography

  • Website Development

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • International Satisfaction & Development

  • Revitalising Existing Brand

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Cathedral Visitor Survey

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Audience Development Plan

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us