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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Compliance Mystery Shopping

  • Understanding Attrition

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

  • New Expert Information Product

  • Understanding Local Business Needs

  • Website Development

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • Prototype Evaluation

  • Product Development using Ethnography

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • Brand Image Research

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Reader Satisfaction

  • Driving business growth

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Staff Surveys

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Brand Development

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Sports Facility Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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