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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Engaging adults back into education

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Prototype Evaluation

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Brand Image Research

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Housing Scheme Test

  • Staff Surveys

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Audience Development Plan

  • Luxury In-store Display

  • Website Development

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Driving business growth

  • Brand Development

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us