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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Trade-off Pricing Research

  • Brand Image Research

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Brand Development

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Reader Satisfaction

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Housing Scheme Test

  • Loyalty Scheme

  • Staff Surveys

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Website Development

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us