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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Tourism Focus Groups

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Understanding Attrition

  • Global Advertising Campaign

  • Brand Development

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Visitor Survey

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Luxury In-store Display

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Website Development

  • Driving business growth

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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