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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Understanding the use of Temporary Labour

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Brand Development

  • Public Consultation - Waste

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Strategic Brand Development

  • International Satisfaction & Development

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Representative panel building

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Brand Image Research

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • Audience Development Plan

  • Driving business growth

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • Affinities Partner

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us