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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Website Development

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • International Competitor Mystery Shopping

  • Sports Facility Survey

  • Visitor Survey

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Loyalty Scheme

  • New Expert Information Product

  • Brand Development

  • Engaging adults back into education

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Competitor Mystery Shopping

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us