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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Global Advertising Campaign

  • Housing Scheme Test

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Driving business growth

  • Audience Development Plan

  • Visitor Survey

  • Brand Development

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • Trade-off Pricing Research

  • New Expert Information Product

  • Website Development

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Staff Surveys

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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