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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Brand Development & Product Screening

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Prototype Evaluation

  • Website Development

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Visitor Survey

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Strategic Brand Development

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Satisfaction Survey (Housing)

  • Developing marketing materials for new products

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • Staff Surveys

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Housing Scheme Test

  • Tourism Focus Groups

  • Luxury In-store Display

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Driving business growth

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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