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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Understanding Attrition

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Developing marketing materials for new products

  • Understanding Local Business Needs

  • Brand Development

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Staff Surveys

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Brand Image Research

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Broker Relationship Survey

  • Affinities Partner

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Website Development

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Driving business growth

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us