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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Website Development

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Loyalty Scheme

  • Broker Relationship Survey

  • Visitor Survey

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • New Expert Information Product

  • Driving business growth

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Brand Development

  • Understanding Attrition

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

  • Sports Facility Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us