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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Website Development

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Understanding Attrition

  • Sports Facility Survey

  • International Satisfaction & Development

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Luxury In-store Display

  • Affinities Partner

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Public Consultation - Waste

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Brand Development

  • Loyalty Scheme

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Visitor Survey

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Staff Surveys

  • Broker Relationship Survey

  • Brand Image Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us