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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Website Development

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Luxury In-store Display

  • Communication: New and existing financial products

  • Developing marketing materials for new products

  • Understanding Attrition

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Staff Surveys

  • Brand Image Research

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Driving business growth

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Affinities Partner

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Visitor Survey

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Strategic Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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