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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Driving business growth

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Website Development

  • Visitor Survey

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Sports Facility Survey

  • Global Advertising Campaign

  • Brand Image Research

  • Housing Scheme Test

  • Brand Development

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • New Expert Information Product

  • Affinities Partner

  • Luxury In-store Display

  • Broker Relationship Survey

  • Strategic Brand Development

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Loyalty Scheme

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us