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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Reader Satisfaction

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Website Development

  • Product Development using Ethnography

  • Affinities Partner

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • Staff Surveys

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • Brand Development

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Understanding Attrition

  • New Expert Information Product

  • Benchmarking Mystery Shopping

  • Audience Development Plan

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Engaging adults back into education

  • Luxury In-store Display

  • Loyalty Scheme

  • Driving business growth

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us