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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Website Development

  • Development of the Direct Offering

  • New Expert Information Product

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Affinities Partner

  • Global Advertising Campaign

  • Brand Image Research

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Brand Development

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Reader Satisfaction

  • Public Consultation - Waste

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Loyalty Scheme

  • Comms testing alongside NPD

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Sports Facility Survey

  • Luxury In-store Display

  • Strategic Brand Development

  • Tourism Focus Groups

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us