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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Brand Development

  • Staff Surveys

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • Strategic Brand Development

  • Development of the Direct Offering

  • Affinities Partner

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Public Consultation - Waste

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Tourism Focus Groups

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Website Development

  • Driving business growth

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us