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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Brand Development

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Website Development

  • Understanding Customer Pricing

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • Product Development using Ethnography

  • Reader Satisfaction

  • Prototype Evaluation

  • Public Consultation - Waste

  • Loyalty Scheme

  • Engaging adults back into education

  • Global Advertising Campaign

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Brand Image Research

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • New Expert Information Product

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us