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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Website Development

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Visitor Survey

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Staff Surveys

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Housing Scheme Test

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Driving business growth

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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