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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Cathedral Visitor Survey

  • Audience Development Plan

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Developing marketing materials for new products

  • Staff Surveys

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Brand Image Research

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Brand Development

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Website Development

  • Engaging adults back into education

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us