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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Brand Development

  • Luxury In-store Display

  • Sports Facility Survey

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Visitor Survey

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Developing marketing materials for new products

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • New Expert Information Product

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Driving business growth

  • International Competitor Mystery Shopping

  • Brand Image Research

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Website Development

  • Benchmarking Mystery Shopping

  • Mixed Media Advertising Analysis

  • Staff Surveys

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Affinities Partner

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Reader Satisfaction

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us