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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Brand Development

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Prototype Evaluation

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Staff Surveys

  • Public Consultation - Council Tax

  • Affinities Partner

  • Visitor Survey

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

  • Brand Image Research

  • Reader Satisfaction

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Understanding Attrition

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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