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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Brand Development

  • Brand Image Research

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Website Development

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Affinities Partner

  • Understanding Attrition

  • Brand Development & Product Screening

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Housing Scheme Test

  • Reader Satisfaction

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Visitor Survey

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Loyalty Scheme

  • Sports Facility Survey

  • Driving business growth

  • Global Advertising Campaign

  • Staff Surveys

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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