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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Marketing consultancy for direct insurance

  • Public Consultation - Council Tax

  • Affinities Partner

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Understanding Attrition

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Brand Development

  • Driving business growth

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Satisfaction Survey (Housing)

  • Website Development

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Product Development using Ethnography

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Luxury In-store Display

  • Strategic Brand Development

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us