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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Developing marketing materials for new products

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Staff Surveys

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Understanding Attrition

  • Tourism Focus Groups

  • Cathedral Visitor Survey

  • Visitor Survey

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Brand Image Research

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Housing Scheme Test

  • Reader Satisfaction

  • Audience Development Plan

  • Trade-off Pricing Research

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

  • Affinities Partner

  • Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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