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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Website Development

  • Staff Surveys

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Driving business growth

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us