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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Website Development

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Understanding Attrition

  • Tourism Focus Groups

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Sports Facility Survey

  • International Satisfaction & Development

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • New Expert Information Product

  • Housing Scheme Test

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Brand Image Research

  • Loyalty Scheme

  • Prototype Evaluation

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Engaging adults back into education

  • Driving business growth

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us