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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Driving business growth

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

  • Brand Image Research

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Brand Development

  • Audience Development Plan

  • Broker Relationship Survey

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Prototype Evaluation

  • Housing Scheme Test

  • International Satisfaction & Development

  • Luxury In-store Display

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Website Development

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • New Expert Information Product

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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