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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Understanding Customer Pricing

  • Staff Surveys

  • Global Advertising Campaign

  • Reader Satisfaction

  • Product Development using Ethnography

  • Brand Development

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • Broker Relationship Survey

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • International Satisfaction & Development

  • Housing Scheme Test

  • Public Consultation - Waste

  • Luxury In-store Display

  • Tourism Focus Groups

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Loyalty Scheme

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Website Development

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Sports Facility Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us