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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Loyalty Scheme

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Staff Surveys

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Broker Relationship Survey

  • Comms testing alongside NPD

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Reader Satisfaction

  • Product Development using Ethnography

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Audience Development Plan

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Brand Image Research

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Visitor Survey

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us