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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Audience Development Plan

  • Website Development

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Driving business growth

  • Staff Surveys

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Visitor Survey

  • Development of the Direct Offering

  • Affinities Partner

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Brand Development

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Brand Image Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us