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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Understanding Attrition

  • New Expert Information Product

  • Development of the Direct Offering

  • Tourism Focus Groups

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Brand Development

  • Brand Image Research

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • Staff Surveys

  • Loyalty Scheme

  • Visitor Survey

  • Plasterboard Packaging Research

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Broker Relationship Survey

  • Audience Development Plan

  • International Satisfaction & Development

  • Housing Scheme Test

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us