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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Staff Surveys

  • Driving business growth

  • Reader Satisfaction

  • Luxury In-store Display

  • Revitalising Existing Brand

  • Audience Development Plan

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Public Consultation - Waste

  • Loyalty Scheme

  • Housing Scheme Test

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Website Development

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Visitor Survey

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Affinities Partner

  • International Satisfaction & Development

  • Brand Development

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Product Development using Ethnography

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us