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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Development of the Direct Offering

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Website Development

  • Strategic Brand Development

  • Brand Development

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Audience Development Plan

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Brand Image Research

  • International Satisfaction & Development

  • Understanding Attrition

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Staff Surveys

  • Driving business growth

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us