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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • Loyalty Scheme

  • International Satisfaction & Development

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Engaging adults back into education

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Reader Satisfaction

  • Brand Development

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Understanding Attrition

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Revitalising Existing Brand

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us