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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Driving business growth

  • Prototype Evaluation

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • New Expert Information Product

  • Engaging adults back into education

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Comms testing alongside NPD

  • Brand Development

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Brand Image Research

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Affinities Partner

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Product Development using Ethnography

  • Sports Facility Survey

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Staff Surveys

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Reader Satisfaction

  • Broker Relationship Survey

  • Mixed Media Advertising Analysis

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us