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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Strategic Brand Development

  • Housing Scheme Test

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Developing marketing materials for new products

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Reader Satisfaction

  • Affinities Partner

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Driving business growth

  • Tourism Focus Groups

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Website Development

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Loyalty Scheme

  • Public Consultation - Waste

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us