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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • New Expert Information Product

  • Understanding Attrition

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Website Development

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Prototype Evaluation

  • Visitor Survey

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Affinities Partner

  • Staff Surveys

  • Brand Development

  • Strategic Brand Development

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Tourism Focus Groups

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • Plasterboard Packaging Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us