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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Understanding Attrition

  • Sports Facility Survey

  • Product Development using Ethnography

  • Visitor Survey

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Brand Development

  • Driving business growth

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Affinities Partner

  • Housing Scheme Test

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • New Expert Information Product

  • Broker Relationship Survey

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Website Development

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Brand Image Research

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Audience Development Plan

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us