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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Marketing consultancy for direct insurance

  • Brand Development & Product Screening

  • Audience Development Plan

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • Website Development

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Strategic Brand Development

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

  • Brand Image Research

  • Affinities Partner

  • Prototype Evaluation

  • Understanding Attrition

  • Development of the Direct Offering

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Driving business growth

  • Understanding Customer Pricing

  • Brand Development

  • Developing marketing materials for new products

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Engaging adults back into education

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us