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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Broker Relationship Survey

  • Brand Image Research

  • Sports Facility Survey

  • Tourism Focus Groups

  • Prototype Evaluation

  • Driving business growth

  • Loyalty Scheme

  • Staff Surveys

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Website Development

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Visitor Survey

  • Brand Development

  • New Expert Information Product

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Strategic Brand Development

  • Audience Development Plan

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Understanding Attrition

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us