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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Staff Surveys

  • Strategic Brand Development

  • Engaging adults back into education

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Driving business growth

  • Revitalising Existing Brand

  • Website Development

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Brand Image Research

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Loyalty Scheme

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Understanding Attrition

  • Development of the Direct Offering

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us