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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Staff Surveys

  • Product Development using Ethnography

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Understanding the use of Temporary Labour

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Tourism Focus Groups

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Visitor Survey

  • Global Advertising Campaign

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Trade-off Pricing Research

  • Affinities Partner

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Housing Scheme Test

  • Brand Development

  • Website Development

  • Understanding the Sales Journey Experience from both sides

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us