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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Brand Development

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Prototype Evaluation

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Strategic Brand Development

  • Website Development

  • Understanding the use of Temporary Labour

  • Visitor Survey

  • Staff Surveys

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Audience Development Plan

  • Brand Image Research

  • Driving business growth

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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