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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Brand Development

  • Service Delivery Mystery Shopping

  • Satisfaction Survey (Housing)

  • Driving business growth

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Staff Surveys

  • Website Development

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Affinities Partner

  • Brand Image Research

  • Luxury In-store Display

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Global Advertising Campaign

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Loyalty Scheme

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us