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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • Driving business growth

  • Loyalty Scheme

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Visitor Survey

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Website Development

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Staff Surveys

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Audience Development Plan

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Affinities Partner

  • Luxury In-store Display

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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