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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Help Desk Mystery Shopping

  • Housing Scheme Test

  • Loyalty Scheme

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Driving business growth

  • Plasterboard Packaging Research

  • Visitor Survey

  • Sports Facility Survey

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Brand Development

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Product Development using Ethnography

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Understanding Customer Pricing

  • Reader Satisfaction

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • New Expert Information Product

  • Service Delivery Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us