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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Staff Surveys

  • Housing Scheme Test

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • Website Development

  • Visitor Survey

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Loyalty Scheme

  • Driving business growth

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Affinities Partner

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Understanding Attrition

  • Brand Development

  • International Satisfaction & Development

  • Engaging adults back into education

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us