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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Housing Scheme Test

  • New Expert Information Product

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Driving business growth

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Brand Development

  • Loyalty Scheme

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Visitor Survey

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Understanding Attrition

  • Affinities Partner

  • Brand Image Research

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Prototype Evaluation

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us