Skip navigation

Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Communication: New and existing financial products

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

  • Plasterboard Packaging Research

  • Staff Surveys

  • Affinities Partner

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Website Development

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Driving business growth

  • Strategic Brand Development

  • Audience Development Plan

  • Development of the Direct Offering

  • Brand Development

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • New Expert Information Product

  • Visitor Survey

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Housing Scheme Test

  • Prototype Evaluation

  • Broker Relationship Survey

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us