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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Brand Image Research

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Audience Development Plan

  • Understanding Attrition

  • Understanding Local Business Needs

  • Website Development

  • International Competitor Mystery Shopping

  • New Expert Information Product

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Staff Surveys

  • Prototype Evaluation

  • Brand Development

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Driving business growth

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Sports Facility Survey

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us