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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Website Development

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Brand Development

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Driving business growth

  • Global Advertising Campaign

  • Affinities Partner

  • Engaging adults back into education

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • Public Consultation - Waste

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Understanding Attrition

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us