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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Understanding Attrition

  • Visitor Survey

  • Audience Development Plan

  • Luxury In-store Display

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • New Expert Information Product

  • Developing marketing materials for new products

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Satisfaction Survey (Housing)

  • Brand Development

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • Website Development

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Cathedral Visitor Survey

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

  • Staff Surveys

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us