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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Audience Development Plan

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Website Development

  • Brand Development

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Sports Facility Survey

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Driving business growth

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Luxury In-store Display

  • Affinities Partner

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Staff Surveys

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us