Skip navigation

Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Comms testing alongside NPD

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Strategic Brand Development

  • Sentencers' Satisfaction Survey

  • Engaging adults back into education

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Product Development using Ethnography

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • Driving business growth

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Staff Surveys

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Brand Development

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Website Development

  • Luxury In-store Display

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Brand Image Research

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Understanding Attrition

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us