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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Revitalising Existing Brand

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Brand Development

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Driving business growth

  • Brand Image Research

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Tourism Focus Groups

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Visitor Survey

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us